Our team is skilled in quantitative and qualitative research methodologies that range from traditional to cutting edge.
Download our capabilities here.
Our team is skilled in quantitative and qualitative research methodologies that range from traditional to cutting edge.
Download our capabilities here.
Our Process
Define your business objectives.
Smart research begins with answering the question: “What business problem do I need to solve?” As a first step, Southpaw works with you to get to the heart of the matter, by helping you answer key questions: “What do I need to know?” “How would data help me?” and “How will I use the results?”
Define your business objectives.
Smart research begins with answering the question: “What business problem do I need to solve?” As a first step, Southpaw works with you to get to the heart of the matter, by helping you answer key questions: “What do I need to know?” “How would data help me?” and “How will I use the results?”
Design the methodology.
Armed with real-world experience and an ambidextrous mindset, Southpaws are skilled in both quantitative and qualitative research methods, ranging from traditional to cutting edge. We will design a customized research solution that meets YOUR unique business needs and budget.
Design the methodology.
Armed with real-world experience and an ambidextrous mindset, Southpaws are skilled in both quantitative and qualitative research methods, ranging from traditional to cutting edge. We will design a customized research solution that meets YOUR unique business needs and budget.
Conduct the research.
Collaborating with you at every stage, we’ll execute your research program from soup to nuts. We’ll ask the right questions of the right people to get you the answers and information you need. Maybe it’s a richer understanding of your customers, members or employees, or the info to create a media campaign – or confirm that you’re on the right track. Whatever you need, we’ve got you covered.
Conduct the research.
Collaborating with you at every stage, we’ll execute your research program from soup to nuts. We’ll ask the right questions of the right people to get you the answers and information you need. Maybe it’s a richer understanding of your customers, members or employees, or the info to create a media campaign – or confirm that you’re on the right track. Whatever you need, we’ve got you covered.
Deliver results.
Once the data collection is wrapped up, we’ll present the findings in a way that is clear, relevant, and meaningful for you – that might be via audio or video report, data visualization, or a traditional PowerPoint deck. You can expect insights that you can take meaningful action on. Are you ready to have the answers and insights you need now? Reach out and let’s get started.
Deliver results.
Once the data collection is wrapped up, we’ll present the findings in a way that is clear, relevant, and meaningful for you – that might be via audio or video report, data visualization, or a traditional PowerPoint deck. You can expect insights that you can take meaningful action on. Are you ready to have the answers and insights you need now? Reach out and let’s get started.
Quantitative Surveys
Online, telephone, and in-person surveys can:
See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
Combined with qualitative work, a door to door survey uncovered community sentiment so appropriate policy could be proposed.
We implemented a long term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.
Qualitative Methods
Focus groups, in-home or in-store ethnographies, online research communities and one-on-one interviews can help you:
Drill down into attitudes and experiences — while allowing for discussion and ideation around best case scenarios.
Understand how consumers are really using a product — and what their unmet needs are.
Test reactions to content such as messages, ads, or packaging.
Gain a rich understanding of a target audience’s attitudes and behaviors.
Work Examples
A fun survey of ours was mentioned on The Tonight Show with Jimmy Fallon
Research from Southpaw Insights was highlighted on NBC4 in Washington, DC.
Where We've Published
Contributions
Press
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