About Us

We are a small but mighty, woman-led team skilled in both quantitative and qualitative research methods that range from traditional to cutting edge.

We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.

We use our left brains and our right brains to do research that helps you understand what your target audience thinks, feels and does — so that you can make decisions that thrill them. 


Our Values

In a world where data can be more about profit than people, Southpaw Insights is built on the conviction that the best opinion research comes from putting relationships first.

Listening is the best way to hear.
Our respondents are more than just rows in a dataset; they are real people with complex lives. We honor this by showing respect for their time, ideas, and experiences, and they reward us with unique insights.

Smart decisions are based on smart data.
Our work impacts the direction of brands, products, campaigns, or even whole organizations, and we do not take this responsibility lightly.

Great work comes out of a great workplace.
Southpaw is a company where employees are trusted and valued. We recognize that exceptional work arises from the shared trust and respect across our team.


Our Team

Meet the curious and innovative minds that drive Southpaw Insights.

Jessica Broome, PhD

Founder & Head Southpaw (she/her)

Returned Peace Corps volunteer now trying to save the world through research

Agency experience: Edelman, Ogilvy, MS&L
Education: PhD, Survey Methodology University of Michigan; MS, Applied Social Research, Hunter College
Often found: On a plane

Martha Gordon

VP, Chief of Staff (she/her)

Strategic consultant and qualitative researcher who balances pragmatism with a penchant to explore

Experience: Campbell Soup Company, Arbor Strategy Group, GfK
Education: MBA, Ross School of Business; MA, Southeast Asian Studies, University of Michigan; BA, International Affairs, Lewis & Clark College
Often found: Perusing cookbooks for inspiration

Quiana Cooper-Jarrett

Senior Director, Research & Operations (she/her)

Strategizing and diplomatic Brooklynite using research to inform

Experience: Lieberman, Inc.; Global Strategy Group
Education: MS, Applied Social Research, Hunter College; BA, Sociology, Hunter College
Often found: Dancing in the living room with family

Hannah Kaplan

Senior Research Associate (they/them)

Voracious reader and researcher with a deeply curious mind

Experience: Reproductive and sexual rights and justice, LGBTQ health and wellness
Education: Masters of Public Health: Community Health Education; BS, Public Health (Minor: Women, Gender, and Sexuality Studies), University of Massachusetts Amherst
Often found: Dancing to techno

Kathy Florin

Head Southpaw's Right Hand (she/her)

Fire dancing, traveling Minnesota mom

Experience: Non-profit arts administrator and event organizer
Education: BA, Professional Studies, Winona State University
Often found: Reading and gardening in her backyard

Diversity & Inclusion

We want Southpaw to do awesome work and be an awesome place to work — for everyone. We want it to be an organization where people feel safe to be their authentic selves at work (our study of 1,000 Black Americans found that only 11% do). We allow grace and space for employees, vendors and clients to be their complete selves.

Beyond just making a statement, Southpaw is committed to incorporating diversity and inclusion into all aspects of our business. Here’s what we are doing right now, but this list is ever-evolving and we would welcome any additional ideas!

A stylized icon of a lightbulb with continents mapped on it, symbolizing global ideas or eco-friendly innovation.

We’re building a diverse team.

Our CFO, Senior Director of Research and Operations, and Bookkeeper are all women of color. We are always looking for smart and skilled people of all backgrounds and identities to be part of our Southpaw family!

We support diverse businesses.

Diverse owned businesses are an important yet often-overlooked part of the business ecosystem. We commit at least 25% of our eligible spend to supporting diverse suppliers.

We donate to organizations that support racial justice and positive systemic change.

Organizations we have supported in the past include The Loveland Foundation and RAPP.

We amplify the stories of marginalized groups.

This includes an evaluation of a re-entry program for formerly incarcerated older New Yorkers, a survey of voters with disabilities, and a large-scale community research project to inform policy on Native land. 

Ready to take the next step in your relationship? (with your audience 😉)

Contact us today to learn how our team can help unlock your growth and innovation.