Speed Meets Substance: Rethinking Innovation Research
Read how Southpaw helps teams balance agility with substance and rethink what innovation research can look like at every stage of the journey.
The DNA of Southpaw: From Inspiration to Impact
We are a team of thinkers, strategists, storytellers, and researchers, each bringing unique strengths to the whole. We are deeply proud of our commitment to delivering inclusive research that reflects lived experiences in the real world, not just what’s easy to measure. And ultimately, we are honored that clients trust us to wrestle with complexity, translate human insight into strategy, and do so with empathy and integrity.
The Other Side of Insight: Don’t Sleep on Quantitative
Qualitative research often gets the spotlight. But quant provides the evidence leaders need to make decisions with clarity and confidence.
Going “Into the Wild”: The Power of Immersive Research
We share best practices for getting immersive work right, and highlight projects where observing people in their natural environments completely changed our clients’ strategies.
What We’ve Been Up To This Summer: Immersive, Human-Centered Research in Action
Our recent projects showcase the breadth of ways Southpaw Insights helps organizations connect with the people who matter most.
Grounded and Well-Rounded: Why Diverse Backgrounds Matter in Research
At Southpaw, our team is made up of people whose own lives and interests have shaped the way they uncover insights that matter most. Here are their stories…
Beyond the Numbers: What Brand Trackers Miss ― and How to Fill the Gaps
If you’ve ever stared at a tracker report and thought, “Okay, but now what?” you’re not alone. This blog post explores where trackers fall short – and what you can do about it.
Why ESG Still Matters in 2025 (Even if the Headlines Say Otherwise)
In our latest blog post, we explore how today’s most forward-looking companies are reframing ESG as a lens for better decision-making.
Leading by Learning: What Our EcoVadis Success Means
In this blog post, we reflect on our recent EcoVadis assessment and share three takeaways from the experience.
Making Insights Work: 5 Mistakes That Undermine Actionability and Impact
In our latest blog post, we unpack five common mistakes that keep insights from turning into impact − and how to avoid them.