Why ESG Still Matters in 2025 (Even if the Headlines Say Otherwise)
In our latest blog post, we explore how today’s most forward-looking companies are reframing ESG as a lens for better decision-making.
Leading by Learning: What Our EcoVadis Success Means
In this blog post, we reflect on our recent EcoVadis assessment and share three takeaways from the experience.
Making Insights Work: 5 Mistakes That Undermine Actionability and Impact
In our latest blog post, we unpack five common mistakes that keep insights from turning into impact − and how to avoid them.
Winning Hearts and Minds: The Power of Inclusion and Authentic Communication
In our latest blog post, we explore intersectionality and outline ways to make research more identity-aware and messaging more authentic.
Southpaw vs. AI: A Qualitative Analysis Showdown
Our latest study explored the pros and cons of different AI tools.
Inside the World of Insights Professionals: Challenges, Roles, and Relationships
At Southpaw Insights, we partner with clients to uncover what drives their target audiences. But this time, we turned the mirror around to get a rich understanding of insights professionals themselves.
The Reality of Surveying Your Own List: Lessons from a Nonprofit Client
After 20 years of working with clients who want to leverage their own contact lists, I’ve uncovered a critical insight.
The 3 Cs of Innovation: Focus for the Fuzzy Front End
The 3 Cs framework is a foundational tool that I learned in business school, and was a mnemonic device that I found useful in strategy and marketing classes to evaluate case studies and solve problems. It’s simple, yet it effectively helps you cover your bases when thinking through the levers to pull or gaps to […]
Community-Engaged Tips for Collaborating with Hard-to-Reach Audiences
At its core, research is about giving all kinds of people the opportunity to have their experiences heard. But in practice, some groups of people are easier to talk to than others. Many groups are considered “hard to reach” because they have been systemically marginalized: economically, socially, and politically. We know that communities are “hard […]
It Takes Two to Tango: Five Tips for Getting the Most from Insights Supplier Partnerships
At the Quirk’s event last year, Jessica shared the stage with a longtime Southpaw Insights client, Tiana Badillo from Macy’s, to talk about what’s made their 5+ year partnership work. Most insights teams have had “flings” with a number of different vendors, but Jessica and Tiana dove into the perks and how-tos of settling down […]