[Video] Southpaw Snack: It’s like Mashed Potatoes
How can a survey of 1000 people accurately reflect the sentiments of an entire nation? It’s a question we’ve studied extensively, and we’ve found a simple yet profound way to explain this concept—one that involves a humble yet beloved Thanksgiving side dish: mashed potatoes. Picture this: you’re in the kitchen, facing the perennial dilemma of […]
The Power of Partnerships
Over the past few months I’ve had several opportunities to present with some of our favorite longtime clients on the power of partnership. Tiana Badillo, Senior Customer Experience manager at Macy’s, and I gave a talk to research and insights professionals at the QUIRKS Event that we cheekily titled “It Takes Two to Tango: The Benefits of […]
The Power of Listening
At Southpaw, all our work is centered around listening to people. The power of listening is what got me started in the research field. Right after college I was in the Peace Corps in Cape Verde, 400 miles off the coast of West Africa. I taught English and ran a women’s fitness group. I had a great […]
[Video] Combining Qual & Quant
Combining qualitative and quantitative research is a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. Quantitative research forms the backbone of our work, enabling us to survey large sample sizes and derive insights that can be generalized to the broader population. For example, did you […]
Jessica Broome On Good Surveys, Great Research, The Peace Corps, and Southpaws
Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world’s top brands. Jessica has a Ph.D. from Michigan. She’s also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms. In this episode, Jessie explains why strategic communicators need to dig […]
[Video] What is Southpaw Insights? Here’s a Quick Introduction.
We’re on a mission to make research meaningful and impactful. As a full-service research agency, we specialize in helping organizations understand people—what they think, how they feel, and what they do. Whether it’s uncovering consumer preferences, refining marketing strategies, or shaping internal policies, we’re here to provide the insights that drive smart decisions. So why […]
What’s the Difference Between an Insight and a Finding?
The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding. Southpaw VP/Chief of Staff Martha Gordon explains: At its most basic, a finding tells you ‘what’, while an insight tells you ‘why’. An insight is a deeper, intuitive understanding that explains the […]
[Video] Hannah Kaplan Talks LGBTQ Pride Month 2023
Our very own Hannah Kaplan, a rockstar research associate based in New York City, has a special message to celebrate Pride Month 2023. In her video message, Hannah opens up about their personal journey as a queer non-binary individual. With grace and authenticity, they share what Pride means to them—embracing who you are unapologetically and […]
Unveiling a New Study: Derailing the Cycle of Food Shame
“Food should be affordable, nutritious, and enjoyable.” Not such a radical idea, right? According to our recent survey, 72% of registered dietitian nutritionists (RDNs) tell their clients this. But only 29% of consumers have heard this phrase. Consumers are much more likely to be familiar with catchy, but arguably unhelpful, phrases like “no pain, no gain […]
Omnibus Surveys
Our very own Quiana Cooper Jarrett, the research director extraordinaire, has whipped up something special to demystify the world of omnibus surveys. In this video, Quiana breaks down the nitty-gritty of omnibus surveys—a handy research tool for gathering quantitative data in a cost-effective and timely manner. And let’s be real, who doesn’t love a good […]