Why ESG Still Matters in 2025 (Even if the Headlines Say Otherwise)
In our latest blog post, we explore how today’s most forward-looking companies are reframing ESG as a lens for better decision-making.
Winning Hearts and Minds: The Power of Inclusion and Authentic Communication
In our latest blog post, we explore intersectionality and outline ways to make research more identity-aware and messaging more authentic.
Inside the World of Insights Professionals: Challenges, Roles, and Relationships
At Southpaw Insights, we partner with clients to uncover what drives their target audiences. But this time, we turned the mirror around to get a rich understanding of insights professionals themselves.
[Video] Hannah Kaplan Talks LGBTQ Pride Month 2023
Our very own Hannah Kaplan, a rockstar research associate based in New York City, has a special message to celebrate Pride Month 2023. In her video message, Hannah opens up about their personal journey as a queer non-binary individual. With grace and authenticity, they share what Pride means to them—embracing who you are unapologetically and […]
How it Feels to be Seen
Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts. We help companies and organizations really see and understand their audience– whether that’s your employees, your customers, or lefties everywhere. We’re obsessed with all things left-handed, and this year we […]
The experiences of older formerly incarcerated adults in a specialized reentry program during the COVID-19 pandemic
A growing area of concern among prison reform advocates and human rights activists is the “greying prison population” or the continuous, unified growth in the number of older incarcerated individuals. Older individuals experience an accelerated aging process while incarcerated, but are less likely to reoffend upon release. While the aging prison population has in recent […]
What I Learned Outside the Classroom — Lessons from the Court, Field and River
Fun fact: I was a student athlete for most of my younger years, with a lot more emphasis on “athlete” than “student.” Sports profoundly shaped who I am. As a kid, successfully juggling practice, classes, games, matches, homework and meets is a surefire way to develop personal responsibility and time management skills, but I also learned […]
The 7-point difference that speaks volumes about workplace experience
We surveyed 2,000 Americans (1,000 Black and 1,000 white) to understand settings in which people feel that they can be their own best, authentic selves. While many of us have our guards up in the workplace, the insights from Black Americans, in particular, highlight how organizations still have work to do in terms of making […]
Policing and Safety in America: One Country, Two Realities
It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. We fielded a number of national surveys on Americans’ attitudes, feelings and hopes, including this one (in collaboration with Zebra Strategies and Gazelle Global) last June about policing and safety. Below, Southpaw Research Director Quiana Cooper-Jarrett reacts to some […]
My Biggest Culture Shock Ever – And What it Means for Your Research
When I worked in research for public relations agencies, it was pretty typical for an account team to send a survey out to the office to get input on something (like a campaign idea or a tagline) that they were working on for a pitch or even for an existing client. More often than not, […]