Southpaw’s 2024 Wrapped

Happy new year! 2024 saw Southpaw Insights get to a whole new level with some amazing clients, hard-hitting projects, and fantastic accomplishments.

The Power of Partnerships

Over the past few months I’ve had several opportunities to present with some of our favorite longtime clients on the power of partnership. Tiana Badillo, Senior Customer Experience manager at Macy’s, and I gave a talk to research and insights professionals at the QUIRKS Event that we cheekily titled “It Takes Two to Tango: The Benefits of […]

Jessica Broome On Good Surveys, Great Research, The Peace Corps, and Southpaws

Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world’s top brands. Jessica has a Ph.D. from Michigan. She’s also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms. In this episode, Jessie explains why strategic communicators need to dig […]

What’s the Difference Between an Insight and a Finding?

The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding. Southpaw VP/Chief of Staff Martha Gordon explains: At its most basic, a finding tells you ‘what’, while an insight tells you ‘why’.  An insight is a deeper, intuitive understanding that explains the […]