Beyond the Numbers: What Brand Trackers Miss ― and How to Fill the Gaps
In our latest blog post, we explore how today’s most forward-looking companies are reframing ESG as a lens for better decision-making.
Why ESG Still Matters in 2025 (Even if the Headlines Say Otherwise)
In our latest blog post, we explore how today’s most forward-looking companies are reframing ESG as a lens for better decision-making.
Leading by Learning: What Our EcoVadis Success Means
In this blog post, we reflect on our recent EcoVadis assessment and share three takeaways from the experience.
Making Insights Work: 5 Mistakes That Undermine Actionability and Impact
In our latest blog post, we unpack five common mistakes that keep insights from turning into impact − and how to avoid them.
Winning Hearts and Minds: The Power of Inclusion and Authentic Communication
In our latest blog post, we explore intersectionality and outline ways to make research more identity-aware and messaging more authentic.
Southpaw’s 2024 Wrapped
Happy new year! 2024 saw Southpaw Insights get to a whole new level with some amazing clients, hard-hitting projects, and fantastic accomplishments.
2023: Southpaw’s Year in Review
As another calendar year rolls over, the Southpaw Insights team is excited to share our annual recap!
The Power of Partnerships
Over the past few months I’ve had several opportunities to present with some of our favorite longtime clients on the power of partnership. Tiana Badillo, Senior Customer Experience manager at Macy’s, and I gave a talk to research and insights professionals at the QUIRKS Event that we cheekily titled “It Takes Two to Tango: The Benefits of […]
Jessica Broome On Good Surveys, Great Research, The Peace Corps, and Southpaws
Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world’s top brands. Jessica has a Ph.D. from Michigan. She’s also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms. In this episode, Jessie explains why strategic communicators need to dig […]
What’s the Difference Between an Insight and a Finding?
The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding. Southpaw VP/Chief of Staff Martha Gordon explains: At its most basic, a finding tells you ‘what’, while an insight tells you ‘why’. An insight is a deeper, intuitive understanding that explains the […]