Speed Meets Substance: Rethinking Innovation Research
Read how Southpaw helps teams balance agility with substance and rethink what innovation research can look like at every stage of the journey.
The DNA of Southpaw: From Inspiration to Impact
We are a team of thinkers, strategists, storytellers, and researchers, each bringing unique strengths to the whole. We are deeply proud of our commitment to delivering inclusive research that reflects lived experiences in the real world, not just what’s easy to measure. And ultimately, we are honored that clients trust us to wrestle with complexity, translate human insight into strategy, and do so with empathy and integrity.
Grounded and Well-Rounded: Why Diverse Backgrounds Matter in Research
At Southpaw, our team is made up of people whose own lives and interests have shaped the way they uncover insights that matter most. Here are their stories…
Beyond the Numbers: What Brand Trackers Miss ― and How to Fill the Gaps
If you’ve ever stared at a tracker report and thought, “Okay, but now what?” you’re not alone. This blog post explores where trackers fall short – and what you can do about it.
Leading by Learning: What Our EcoVadis Success Means
In this blog post, we reflect on our recent EcoVadis assessment and share three takeaways from the experience.
Making Insights Work: 5 Mistakes That Undermine Actionability and Impact
In our latest blog post, we unpack five common mistakes that keep insights from turning into impact − and how to avoid them.
The 3 Cs of Innovation: Focus for the Fuzzy Front End
The 3 Cs framework is a foundational tool that I learned in business school, and was a mnemonic device that I found useful in strategy and marketing classes to evaluate case studies and solve problems. It’s simple, yet it effectively helps you cover your bases when thinking through the levers to pull or gaps to […]
It Takes Two to Tango: Five Tips for Getting the Most from Insights Supplier Partnerships
At the Quirk’s event last year, Jessica shared the stage with a longtime Southpaw Insights client, Tiana Badillo from Macy’s, to talk about what’s made their 5+ year partnership work. Most insights teams have had “flings” with a number of different vendors, but Jessica and Tiana dove into the perks and how-tos of settling down […]
The Power of Partnerships
Over the past few months I’ve had several opportunities to present with some of our favorite longtime clients on the power of partnership. Tiana Badillo, Senior Customer Experience manager at Macy’s, and I gave a talk to research and insights professionals at the QUIRKS Event that we cheekily titled “It Takes Two to Tango: The Benefits of […]
[Video] What is Southpaw Insights? Here’s a Quick Introduction.
We’re on a mission to make research meaningful and impactful. As a full-service research agency, we specialize in helping organizations understand people—what they think, how they feel, and what they do. Whether it’s uncovering consumer preferences, refining marketing strategies, or shaping internal policies, we’re here to provide the insights that drive smart decisions. So why […]