What’s the Difference Between an Insight and a Finding?
The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding. Southpaw VP/Chief of Staff Martha Gordon explains: At its most basic, a finding tells you ‘what’, while an insight tells you ‘why’. An insight is a deeper, intuitive understanding that explains the […]
How Using Research and Insights Can Save Your Bacon
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that. We help our clients understand what people think, feel, and do – so […]