The Precarious Middle: What We See When We Listen More Closely
Many Americans feel like they should be further along financially than they are. Our study dove into how people are experiencing their finances today.
Featured Case Study: Revealing the Experiences of Transportation Providers
A national organization wanted to understand the challenges, needs, and experiences of transportation providers who serve older adults and people with disabilities.
Featured Case Study: Using Technology to Help Voters with Disabilities
A tech company with a voting machine product sought to gain insight into voters with disabilities and explore ways election officials and technology could better meet their needs.
Featured Case Study: Building Empathy with Consumers
A national food company sought to connect with their core consumers to foster genuine empathy.
More Than a Program: Evaluating What Makes DreamStreet Feel Like Home
DreamStreet Theatre Company partnered with Southpaw to ask: How is this program lived, and how can it be strengthened to better meet the needs of Dreamers?
Unveiling a New Study: Derailing the Cycle of Food Shame
“Food should be affordable, nutritious, and enjoyable.” Not such a radical idea, right? According to our recent survey, 72% of registered dietitian nutritionists (RDNs) tell their clients this. But only 29% of consumers have heard this phrase. Consumers are much more likely to be familiar with catchy, but arguably unhelpful, phrases like “no pain, no gain […]
[Video] The Self-Promotion Gap
In a world where humility is often praised and self-promotion is frowned upon, many of us find ourselves in a delicate balancing act between acknowledging our accomplishments and fearing the perception of arrogance. This conversation with Alisha, a dental assistant from California, highlights this internal struggle, shedding light on the societal pressures that inhibit individuals, […]