The American Economy Has a Visibility Problem
Team Southpaw spent our summer talking to Americans about money. Not just how much they have or what they’re spending, but what it actually feels like to manage their lives right now.
How People are Quietly Redesigning their Lives Under Financial Pressure
Early reflections from The American Strain, Southpaw’s new mixed-methods study on financial pressure, tradeoffs, and everyday life.
Research That Powers Social Good
Social impact organizations need insights that illuminate today’s challenges around shifting needs, limited resources, and rising expectations.
Unlocking The Value in Hidden Markets
This guide is a great starting point to finding overlooked niches and opportunities for business growth.
The Precarious Middle: What We See When We Listen More Closely
Many Americans feel like they should be further along financially than they are. Our study dove into how people are experiencing their finances today.
Featured Case Study: Revealing the Experiences of Transportation Providers
A national organization wanted to understand the challenges, needs, and experiences of transportation providers who serve older adults and people with disabilities.
Featured Case Study: Using Technology to Help Voters with Disabilities
A tech company with a voting machine product sought to gain insight into voters with disabilities and explore ways election officials and technology could better meet their needs.
Featured Case Study: Building Empathy with Consumers
A national food company sought to connect with their core consumers to foster genuine empathy.
More Than a Program: Evaluating What Makes DreamStreet Feel Like Home
DreamStreet Theatre Company partnered with Southpaw to ask: How is this program lived, and how can it be strengthened to better meet the needs of Dreamers?
Unveiling a New Study: Derailing the Cycle of Food Shame
“Food should be affordable, nutritious, and enjoyable.” Not such a radical idea, right? According to our recent survey, 72% of registered dietitian nutritionists (RDNs) tell their clients this. But only 29% of consumers have heard this phrase. Consumers are much more likely to be familiar with catchy, but arguably unhelpful, phrases like “no pain, no gain […]