Every December, I love to do a year-end assessment of my life and plan for the new year ahead. In the past, that’s meant looking at some metrics and reflecting on how I feel. If I hit a certain number in revenue — “it was a good year” — keep going. If I was feeling exhausted — “it was a busy year” — so I better ease up.
We were thrilled to see our work with Tides for Reproductive Freedom, a BIPOC-led abortion fund, featured in GBH!
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After 20 years of working with clients who want to leverage their own contact lists, I’ve uncovered a critical insight.
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The 3 Cs framework is a foundational tool that I learned in business school, and was a mnemonic device that I found useful in strategy and marketing classes to evaluate case studies and solve problems. It’s simple, yet it effectively...
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