2023: Southpaw’s Year in Review

As another calendar year rolls over, the Southpaw Insights team is excited to share our annual recap!

Share
The Power of Partnerships

Small agencies (and their clients) are embracing partnerships for everything from video production to primary research.

Share
The Power of Listening

One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.

Share
What’s the Difference Between an Insight and a Finding?

The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding.

Share
Unveiling a New Study: Derailing the Cycle of Food Shame

Last year, General Mills commissioned us to conduct the first ever comprehensive study on food and fitness shaming among consumers, dietitians, and fitness professionals.

Share
A Present For You on Our Fourth Birthday

In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.

Share
In the Room or on the Zoom?

I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm. Like any decision, there are advantages to both sides and we've laid them out in two handy lists.

Share
How Using Research and Insights Can Save Your Bacon

We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.

Share
How Southpaw Navigated 2022

Another year in the books! Check out this fun infographic to see how we navigated all the twists and turns of 2022.

Share
Bringing Research to Life with Video

“The video component reminds clients that we're talking to real people, who are the heart of it all.” –Anya Zadrozny

Share
How it Feels to be Seen

Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts.

Share
Picture This: How We Visualize Data to Tell Stronger Stories

The multi-talented Sidney Jansons is a market researcher with a background in design.

Share
Have We Come a Long Way Since 2020?

In the summer of 2020, the energy sweeping the country was like nothing I’d ever seen. For several weeks (with work largely at a standstill), I divided most of my time between marching in the streets and staying glued to CNN.

Share
The Company We Keep: Bringing Together Big Data and Thick Data

Here at Southpaw, we are lucky to work with all kinds of talented people and fascinating organizations. Read about our conversation with David Ricciardi, Founder and CEO of Proximo.

Share
Using a “Whole Person” Approach for Better Data and Happier Respondents

In all the work we do, we apply a holistic “whole person” approach.

Share
How Research Can Help You Weather the Great Resignation

Whether you call it The Great Resignation or The Great Reshuffle, the voluntary departure of 47 million people from their jobs last year has been a big deal for employers of all sizes.

Share
Top 10 Moments from my Research Career

David Letterman is on his way out, but in his honor, here’s a top 10 list. 1. Getting locked in a strange Indian family’s bathroom after an in-home interview. The respondent

Share
Southpaw’s 2021 in Review

What a year it's been! Here are a few highlights from the Southpaw Insights team...

Share
The 7-point difference that speaks volumes about workplace experience

We surveyed 2,000 Americans (1,000 Black and 1,000 white) to understand settings in which people feel that they can be their own best, authentic selves.

Share
Happy Left-Handers Day, 2021!

To celebrate International Left-Handers Day, (which falls annually on August 13) let's play... TWO THRUTHS AND A LIE! Lefty style!

Share
Policing and Safety in America: One Country, Two Realities

It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. Southpaw Research Director Quiana Cooper-Jarrett reacts to some of our findings—and challenges us with a few more questions of her own.

Share
Words of Pandemic Wisdom from the Southpaw Moms

It’s been a rough year for parents. (We’ve done the research.) The fabulous Southpaw Moms share some words of wisdom gleaned during the pandemic.

Share
What I Learned Outside the Classroom — Lessons from the Court, Field and River

Fun fact: I was a student athlete for most of my younger years, with a lot more emphasis on "athlete" than "student."

Share
Superpowers of the Generalist

I got my PhD in a super-specific line of study, but now I actually prefer being a super-generalist.

Share
We’re Back On Our Feet. What Do You Need?

The feds just rolled out their second round of PPP funding for small businesses, and filing our application sent me back to a dark place...

Share
Southpaw’s 2020 in Review

What a year it's been! Here are a few highlights from the Southpaw Insights team...

Share
Some Thoughts on the Dumpster Fire That is 2020

It’s been almost a year since the words “coronavirus pandemic” entered our daily lexicon.

Share
Thinking About Health and Healthcare as the Pandemic Rages on

When the pandemic started back in March, at 7:00 sharp every night, my Brooklyn neighbors would cheer and bang pots and pans out their windows, thanking all the healthcare workers who we couldn’t thank in person.

Share
Convincing Americans to get a Covid-19 Vaccine Will be a Hard Task

Despite high levels of concern about the virus, few Americans will be running to the clinic for a Covid-19 vaccine once it is available.

Share
Three Weeks Until the Election!

November 3 is right around the corner, and Southpaw Insights is excited to share some results from our latest pre-election study! 

Share
Summer Round-up

How is it the middle of September already?!? Summer is my favorite season and, as usual, it flew by in a whirlwind of sunshine and blueberries.

Share
Minding the Gap: A Speaker Series

This summer, Southpaw joined forces with Gazelle Global and Zebra Strategies to conduct research about how Americans are being impacted by the pandemic and racial reckoning sweeping the country. We

Share
How Acting has Made me a Better Researcher

I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why. 

Share
Happy Lefthanders Day!

For everyone who's ever struggled with left-handed scissors, ended up with an ink-stained hand after writing, or been told that "only lefties are in their right mind!" - today is our day!

Share
Three Tips for Researching Hard to Reach Audiences

A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research. 

Share