How is it the middle of September already?!? Summer is my favorite season and, as usual, it flew by in a whirlwind of sunshine and blueberries.
This summer, Southpaw joined forces with Gazelle Global and Zebra Strategies to conduct research about how Americans are being impacted by the pandemic and racial reckoning sweeping the country. We
I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why.
For everyone who's ever struggled with left-handed scissors, ended up with an ink-stained hand after writing, or been told that "only lefties are in their right mind!" - today is our day!
A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research.
We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.
There are reasons to be wary of social media. But our knee-jerk reaction to skepticism might be preventing us from engaging in important movements, like Black Lives Matter.
When the Covid-19 pandemic hit the U.S. in March, many people began to experience a new fear, that of becoming infected – or spreading the virus to others.
“I feel angry.” Nearly half (47%) of Black people we spoke to in a nationwide survey fielded in June named anger when..
Our research "Same Storm, Different Boats," presented as part of a WiRe in Color Town Hall series.
Anxious and uncertain: Here's what it's like for 18-24-year-olds as the pandemic rages on.
In our study of 1,377 Americans this month, we took a closer look at 166 people who classified themselves as “essential workers.”
We're all struggling right now, but one group that is especially hard-hit in our current reality is parents.
We looked at how whites and POC are experiencing the pandemic differently.
Who can we trust when information keeps evolving?
As the pandemic continues, Americans face a tension: How can we go back to "normal" while remaining safe?
Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.
If companies show consumers that they care right now, they will earn lasting customer loyalty.
Don’t get me wrong: there’s a lot to love about in-person focus groups. But to go deep, and give participants maximum time and space (from the comfort of their own homes) to be real, honest, and vulnerable? Well, you can’t beat an online community.
The sand is shifting beneath our feet. We can feel it as the wave rolls in, but what’s going to happen when the wave recedes? That’s what you need to know.
The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.
We've been sharing our recent research on consumers' state of mind during the COVID-19 pandemic.
We're delighted to share some more findings from our recent research about Americans' experience during the COVID-19 pandemic.
Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.
Southpaw Insights has always been a remote team, and we're happy to share some of our favorite tips for working effectively from home.
