One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.
Small agencies (and their clients) are embracing partnerships for everything from video production to primary research.
The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding.
Last year, General Mills commissioned us to conduct the first ever comprehensive study on food and fitness shaming among consumers, dietitians, and fitness professionals.
In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.
I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm. Like any decision, there are advantages to both sides and we've laid them out in two handy lists.
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.
Another year in the books! Check out this fun infographic to see how we navigated all the twists and turns of 2022.
“The video component reminds clients that we're talking to real people, who are the heart of it all.” –Anya Zadrozny
Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts.
The multi-talented Sidney Jansons is a market researcher with a background in design.
In the summer of 2020, the energy sweeping the country was like nothing I’d ever seen. For several weeks (with work largely at a standstill), I divided most of my time between marching in the streets and staying glued to CNN.
Here at Southpaw, we are lucky to work with all kinds of talented people and fascinating organizations. Read about our conversation with David Ricciardi, Founder and CEO of Proximo.
In all the work we do, we apply a holistic “whole person” approach.
Whether you call it The Great Resignation or The Great Reshuffle, the voluntary departure of 47 million people from their jobs last year has been a big deal for employers of all sizes.
David Letterman is on his way out, but in his honor, here’s a top 10 list. 1. Getting locked in a strange Indian family’s bathroom after an in-home interview. The respondent
What a year it's been! Here are a few highlights from the Southpaw Insights team...
We surveyed 2,000 Americans (1,000 Black and 1,000 white) to understand settings in which people feel that they can be their own best, authentic selves.
To celebrate International Left-Handers Day, (which falls annually on August 13) let's play... TWO THRUTHS AND A LIE! Lefty style!
It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. Southpaw Research Director Quiana Cooper-Jarrett reacts to some of our findings—and challenges us with a few more questions of her own.
It’s been a rough year for parents. (We’ve done the research.) The fabulous Southpaw Moms share some words of wisdom gleaned during the pandemic.
Fun fact: I was a student athlete for most of my younger years, with a lot more emphasis on "athlete" than "student."
I got my PhD in a super-specific line of study, but now I actually prefer being a super-generalist.
The feds just rolled out their second round of PPP funding for small businesses, and filing our application sent me back to a dark place...
What a year it's been! Here are a few highlights from the Southpaw Insights team...
It’s been almost a year since the words “coronavirus pandemic” entered our daily lexicon.
When the pandemic started back in March, at 7:00 sharp every night, my Brooklyn neighbors would cheer and bang pots and pans out their windows, thanking all the healthcare workers who we couldn’t thank in person.
Despite high levels of concern about the virus, few Americans will be running to the clinic for a Covid-19 vaccine once it is available.
November 3 is right around the corner, and Southpaw Insights is excited to share some results from our latest pre-election study!
How is it the middle of September already?!? Summer is my favorite season and, as usual, it flew by in a whirlwind of sunshine and blueberries.
This summer, Southpaw joined forces with Gazelle Global and Zebra Strategies to conduct research about how Americans are being impacted by the pandemic and racial reckoning sweeping the country. We
I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why.
For everyone who's ever struggled with left-handed scissors, ended up with an ink-stained hand after writing, or been told that "only lefties are in their right mind!" - today is our day!
A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research.
We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.
