We are a small but mighty, woman-led team of researchers.

We help you understand what your target audience thinks, feels, and does — so that you can make decisions that thrill them.

We are a small but mighty, woman-led team of researchers.

We help you understand what your target audience thinks, feels, and does — so that you can make decisions that thrill them.

Case Study: Food

Derailing the Food & Fitness Shame Cycle Through Research
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A global food company engaged us for a study exploring consumer experiences with food and fitness shaming, and how to address them.

Case Study: Retail

Unveiling Shoppers’ Experiences with a New Store Format
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A department store exploring smaller store formats enlisted Southpaw to assess the shopping experience and gain insights on boosting store traffic.

Case Study: DEI

Reimagining Diversity, Inclusion, and Belonging
closeup of credit card chip
An F100 financial institution wanted to explore employee attitudes, experiences, behaviors, and expectations in order to improve its diversity, inclusion, and belonging (DIB).

Case Study: Food

Derailing the Food & Fitness Shame Cycle Through Research
Image
A global food company engaged us for a study exploring consumer experiences with food and fitness shaming, and how to address them.

Case Study: Retail

Unveiling Shoppers’ Experiences with a New Store Format
Image
A department store exploring smaller store formats enlisted Southpaw to assess the shopping experience and gain insights on boosting store traffic.

Case Study: DEI

Reimagining Diversity, Inclusion, and Belonging
closeup of credit card chip
An F100 financial institution wanted to explore employee attitudes, experiences, behaviors, and expectations in order to improve its diversity, inclusion, and belonging (DIB).

We help our clients make smart decisions
by understanding what people think, feel and do.

We develop and execute research strategies, from traditional customer satisfaction surveys to cutting-edge digital research, that unlock information about target audiences to help companies:
Inform brand and business strategies to grow sales
Ideate product or campaign development
Measure the ROI of a program or campaign
Learn more.
We utilize focus groups, in-home or in-store ethnographies, online research communities and one-on-one interviews to allow clients to:
Drill down into attitudes and experiences — while allowing for discussion and ideation around best case scenarios.
Understand how consumers are really using a product– and what their unmet needs are.
Test reactions to content such as messages, ads, or packaging.
Gain a rich understanding of a target audience’s attitudes and behaviors. 
Check out our case studies.
Online, telephone, and in-person surveys can:
Provide “hard numbers” on awareness, attitudes, or behaviors. See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
Inform decisions. Combined with qualitative work, a door-to-door survey uncovered community sentiment so appropriate policy could be proposed.
Measure impact of a program or campaign. We implemented a long-term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.
Check out our case studies.

We help our clients make smart decisions by understanding what people think, feel and do.

We develop and execute research strategies, from traditional customer satisfaction surveys to cutting-edge digital research, that unlock information about target audiences to help companies:
Inform brand and business strategies to grow sales
Ideate product or campaign development
Measure the ROI of a program or campaign

Learn more.

We utilize focus groups, in-home or in-store ethnographies, online research communities and one-on-one interviews to allow clients to:
Drill down into attitudes and experiences — while allowing for discussion and ideation around best case scenarios.
Understand how consumers are really using a product – and what their unmet needs are.
Test reactions to content such as messages, ads, or packaging.
Gain a rich understanding of a target audience’s attitudes and behaviors. 
Check out our case studies.
Online, telephone, and in-person surveys can:
Provide “hard numbers” on awareness, attitudes, or behaviors. See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
Inform decisions. Combined with qualitative work, a door-to-door survey uncovered community sentiment so appropriate policy could be proposed.
Measure impact of a program or campaign. We implemented a long-term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.
Check out our case studies.

Southpaw provided us with incredibly invaluable insights into our patients’ minds that will allow us to much better serve their mental health needs. The team led by Jessica was simply top-notch in their knowledge, ease of working together, and responsiveness. I’ve worked with seemingly countless research firms in my professional career, and I honestly can say that Southpaw stands out as a shining star—we so look forward to working with and learning from this stellar team again.

—Sean Mayberry, CEO & Founder, StrongMinds

Southpaw provided us with invaluable insights into our patients’ minds that will allow us to much better serve their mental health needs. The team led by Jessica was top-notch in their knowledge, ease of working together, and responsiveness. I’ve worked with countless research firms in my professional career, and I honestly can say that Southpaw stands out as a shining star.

—Sean Mayberry, CEO & Founder, StrongMinds

About Southpaw Insights

We’re Southpaw Insights, but our work is ambidextrous. We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
Head Southpaw and founder, Jessica Broome, PhD, leads a team in executing research and providing actionable insights for our clients. Learn more.

About Southpaw Insights

We’re Southpaw Insights, but our work is ambidextrous. We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
Head Southpaw and founder, Jessica Broome, PhD, leads a team in executing research and providing actionable insights for our clients. Learn more.

Recent posts

2023: Southpaw’s Year in Review

As another calendar year rolls over, the Southpaw Insights team is excited to share our annual recap!

The Power of Partnerships

Small agencies (and their clients) are embracing partnerships for everything from video production to primary research.

The Power of Listening

One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.

What’s the Difference Between an Insight and a Finding?

The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding.

Unveiling a New Study: Derailing the Cycle of Food Shame

Last year, General Mills commissioned us to conduct the first ever comprehensive study on food and fitness shaming among consumers, dietitians, and fitness professionals.

A Present For You on Our Fourth Birthday

In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.

Check out our blog posts

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