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We are a small but mighty, woman-led team of researchers.

We help you understand what your target audience thinks, feels, and does — so that you can make decisions that thrill them.

We are a small but mighty, woman-led team of researchers.

We help you understand what your target audience thinks, feels, and does — so that you can make decisions that thrill them.

Retail

Case study: Understanding pet owners’ shopping behaviors

How could this pet retailer gain deeper insights about the shopping habits of their key consumer segments?
Read more

Healthcare

Case study: Exploring cultural context for a public health campaign

Open-ended questions, photo projective techniques, and interactive tools helped this organization shape a national public-health campaign.
Read more

Pandemic

Case Study: Understanding diverse suppliers' needs

An organization devoted to promoting the growth of small, diverse companies wanted to support their suppliers early in the Covid-19 pandemic.
Read more

Retail

Case study: Understanding pet owners’ shopping behaviors

How could this pet retailer gain deeper insights about the shopping habits of their key consumer segments?
Read more

Healthcare

Case study: Exploring cultural context for a public health campaign

Open-ended questions, photo projective techniques, and interactive tools helped this organization shape a national public-health campaign.
Read more

Pandemic

Case Study: Understanding diverse suppliers’ needs

An organization devoted to promoting the growth of small, diverse companies wanted to support their suppliers early in the Covid-19 pandemic.
Read more

We help our clients
make smart decisions
by understanding
what people think,
feel and do.

We develop and execute research strategies, from traditional customer satisfaction surveys to cutting-edge digital research, that unlock information about target audiences to help companies:
Inform brand and business strategies to grow sales
Ideate product or campaign development
Measure the ROI of a program or campaign
Learn more.
We utilize focus groups, in-home or in-store ethnographies, online research communities and one-on-one interviews to allow clients to:
Drill down into attitudes and experiences — while allowing for discussion and ideation around best case scenarios.
Understand how consumers are really using a product– and what their unmet needs are.
Test reactions to content such as messages, ads, or packaging.
Gain a rich understanding of a target audience’s attitudes and behaviors. 
Check out our case studies.
Online, telephone, and in-person surveys can:
Provide “hard numbers” on awareness, attitudes, or behaviors. See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
Inform decisions. Combined with qualitative work, a door-to-door survey uncovered community sentiment so appropriate policy could be proposed.
Measure impact of a program or campaign. We implemented a long-term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.
Check out our case studies.

We help our clients make smart decisions by understanding what people think, feel and do.

We develop and execute research strategies, from traditional customer satisfaction surveys to cutting-edge digital research, that unlock information about target audiences to help companies:
Inform brand and business strategies to grow sales
Ideate product or campaign development
Measure the ROI of a program or campaign
Learn more.
We utilize focus groups, in-home or in-store ethnographies, online research communities and one-on-one interviews to allow clients to:
Drill down into attitudes and experiences — while allowing for discussion and ideation around best case scenarios.
Understand how consumers are really using a product – and what their unmet needs are.
Test reactions to content such as messages, ads, or packaging.
Gain a rich understanding of a target audience’s attitudes and behaviors. 
Check out our case studies.
Online, telephone, and in-person surveys can:
Provide “hard numbers” on awareness, attitudes, or behaviors. See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
Inform decisions. Combined with qualitative work, a door-to-door survey uncovered community sentiment so appropriate policy could be proposed.
Measure impact of a program or campaign. We implemented a long-term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.
Check out our case studies.

“In my position handling marketing communications for both the American Red Cross and the American Heart Association I’ve had the opportunity to work with Southpaw Insights on several projects: Omnibus research, custom quantitative research, and qualitative online forum groups. I’ve worked with research teams at large agencies as well as with independent consultants, and I keep returning to Jessica because of her service, flexibility, well-written reports and fair pricing. Jessica will take time to brainstorm ideas and thoughtfully respond to questions. She understands the depth of research products available and will work with clients to find solutions that meet their needs. She delivers an excellent project on time and on budget. The best recommendation is whether one returns to do business with the provider, and I’m already planning on some projects for our new fiscal year with Jessica.”

—Marie Manning, American Red Cross

“I’ve worked with research teams at large agencies as well as with independent consultants, and I keep returning to Jessica because of her service, flexibility, well-written reports and fair pricing. Jessica will take time to brainstorm ideas and thoughtfully respond to questions. She understands the depth of research products available and will work with clients to find solutions that meet their needs. She delivers an excellent project on time and on budget.”

—Marie Manning, American Red Cross

About Southpaw Insights

We’re Southpaw Insights, but our work is ambidextrous. We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.

Head Southpaw and founder, Jessica Broome, PhD, leads a team in executing research and providing actionable insights for our clients. Learn more.

We are a member of Titanium Worldwide, the world’s first collective of certified-diverse independent agencies, and Jessica is a longtime instructor in the Survey Research Techniques Diversity Fellowship Program at the University of Michigan. Recently, she was also short-listed as a 2020 MRX Diversity Champion by Women In Research.

About Southpaw Insights

We’re Southpaw Insights, but our work is ambidextrous. We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
Head Southpaw and founder, Jessica Broome, PhD, leads a team in executing research and providing actionable insights for our clients. Learn more.
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