We are a small but mighty, woman-led team of researchers.

We help you understand what your target audience thinks, feels, and does — so that you can make decisions that thrill them.

We are a small but mighty, woman-led team of researchers.

We help you understand what your target audience thinks, feels, and does — so that you can make decisions that thrill them.

Hard-To-Reach Audiences

Case Study: Virtual Focus Groups

A global nonprofit hired Southpaw to conduct online focus groups with low-income youth to explore their lifestyle, priorities, and perspectives on mental health.
Read more

Healthcare

Case Study: Informing a COVID-19 Vaccine Campaign

We conducted a national survey that helped inform the development of the “Voices of Long COVID” campaign.
Read more

DEI

Case Study: Reimagining Diversity, Inclusion, and Belonging

An F100 financial institution wanted to explore employees’ attitudes, experiences, behaviors, and expectations in order to evaluate and improve its diversity, inclusion, and belonging (DIB).
Read more

Retail

Case study: Understanding pet owners’ shopping behaviors

How could this pet retailer gain deeper insights about the shopping habits of their key consumer segments?

Healthcare

Case study: Exploring cultural context for a public health campaign

Open-ended questions, photo projective techniques, and interactive tools helped this organization shape a national public-health campaign.

Pandemic

Case Study: Understanding diverse suppliers’ needs

An organization devoted to promoting the growth of small, diverse companies wanted to support their suppliers early in the Covid-19 pandemic.

We help our clients
make smart decisions
by understanding
what people think,
feel and do.

We develop and execute research strategies, from traditional customer satisfaction surveys to cutting-edge digital research, that unlock information about target audiences to help companies:
Inform brand and business strategies to grow sales
Ideate product or campaign development
Measure the ROI of a program or campaign
Learn more.
We utilize focus groups, in-home or in-store ethnographies, online research communities and one-on-one interviews to allow clients to:
Drill down into attitudes and experiences — while allowing for discussion and ideation around best case scenarios.
Understand how consumers are really using a product– and what their unmet needs are.
Test reactions to content such as messages, ads, or packaging.
Gain a rich understanding of a target audience’s attitudes and behaviors. 

Check out our case studies.

Online, telephone, and in-person surveys can:
Provide “hard numbers” on awareness, attitudes, or behaviors. See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
Inform decisions. Combined with qualitative work, a door-to-door survey uncovered community sentiment so appropriate policy could be proposed.
Measure impact of a program or campaign. We implemented a long-term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.
Check out our case studies.

We help our clients make smart decisions by understanding what people think, feel and do.

We develop and execute research strategies, from traditional customer satisfaction surveys to cutting-edge digital research, that unlock information about target audiences to help companies:
Inform brand and business strategies to grow sales
Ideate product or campaign development
Measure the ROI of a program or campaign

Learn more.

We utilize focus groups, in-home or in-store ethnographies, online research communities and one-on-one interviews to allow clients to:
Drill down into attitudes and experiences — while allowing for discussion and ideation around best case scenarios.
Understand how consumers are really using a product – and what their unmet needs are.
Test reactions to content such as messages, ads, or packaging.
Gain a rich understanding of a target audience’s attitudes and behaviors. 
Check out our case studies.
Online, telephone, and in-person surveys can:
Provide “hard numbers” on awareness, attitudes, or behaviors. See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
Inform decisions. Combined with qualitative work, a door-to-door survey uncovered community sentiment so appropriate policy could be proposed.
Measure impact of a program or campaign. We implemented a long-term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.
Check out our case studies.

Southpaw provided us with incredibly invaluable insights into our patients’ minds that will allow us to much better serve their mental health needs. The team led by Jessica was simply top-notch in their knowledge, ease of working together, and responsiveness. I’ve worked with seemingly countless research firms in my professional career, and I honestly can say that Southpaw stands out as a shining star—we so look forward to working with and learning from this stellar team again.

—Sean Mayberry, CEO & Founder, StrongMinds

Southpaw provided us with invaluable insights into our patients’ minds that will allow us to much better serve their mental health needs. The team led by Jessica was top-notch in their knowledge, ease of working together, and responsiveness. I’ve worked with countless research firms in my professional career, and I honestly can say that Southpaw stands out as a shining star.

—Sean Mayberry, CEO & Founder, StrongMinds

About Southpaw Insights

We’re Southpaw Insights, but our work is ambidextrous. We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
Head Southpaw and founder, Jessica Broome, PhD, leads a team in executing research and providing actionable insights for our clients. Learn more.

About Southpaw Insights

We’re Southpaw Insights, but our work is ambidextrous. We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
Head Southpaw and founder, Jessica Broome, PhD, leads a team in executing research and providing actionable insights for our clients. Learn more.

A few of our most recent posts

Bringing Research to Life with Video

“The video component reminds clients that we're talking to real people, who are the heart of it all.” –Anya Zadrozny

How it Feels to be Seen

Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts.

Picture This: How We Visualize Data to Tell Stronger Stories

The multi-talented Sidney Jansons is a market researcher with a background in design.

Have We Come a Long Way Since 2020?

In the summer of 2020, the energy sweeping the country was like nothing I’d ever seen. For several weeks (with work largely at a standstill), I divided most of my time between marching in the streets and staying glued to CNN.

The Company We Keep: Bringing Together Big Data and Thick Data

Here at Southpaw, we are lucky to work with all kinds of talented people and fascinating organizations. Read about our conversation with David Ricciardi, Founder and CEO of Proximo.

Using a “Whole Person” Approach for Better Data and Happier Respondents

In all the work we do, we apply a holistic “whole person” approach.

Recent posts

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Member of Titanium Worldwide
The world's first collective of certified-diverse agencies
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