Last year, General Mills commissioned us to conduct the first ever comprehensive study on food and fitness shaming among consumers, dietitians, and fitness professionals.
We are a small but mighty, woman-led team of researchers.
We help you understand what your target audience thinks, feels, and does — so that you can make decisions that thrill them.
We help our clients
make smart decisions
by understanding
what people think,
feel and do.
make smart decisions
by understanding
what people think,
feel and do.
We develop and execute research strategies, from traditional customer satisfaction surveys to cutting-edge digital research, that unlock information about target audiences to help companies:
• Inform brand and business strategies to grow sales
• Ideate product or campaign development
• Measure the ROI of a program or campaign
Learn more.
We utilize focus groups, in-home or in-store ethnographies, online research communities and one-on-one interviews to allow clients to:
• Drill down into attitudes and experiences — while allowing for discussion and ideation around best case scenarios.
• Understand how consumers are really using a product– and what their unmet needs are.
• Test reactions to content such as messages, ads, or packaging.
• Gain a rich understanding of a target audience’s attitudes and behaviors.
Online, telephone, and in-person surveys can:
• Provide “hard numbers” on awareness, attitudes, or behaviors. See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
• Inform decisions. Combined with qualitative work, a door-to-door survey uncovered community sentiment so appropriate policy could be proposed.
• Measure impact of a program or campaign. We implemented a long-term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.
Check out our case studies.
We help our clients make smart decisions by understanding what people think, feel and do.
We develop and execute research strategies, from traditional customer satisfaction surveys to cutting-edge digital research, that unlock information about target audiences to help companies:
• Inform brand and business strategies to grow sales
• Ideate product or campaign development
• Measure the ROI of a program or campaign
We utilize focus groups, in-home or in-store ethnographies, online research communities and one-on-one interviews to allow clients to:
• Drill down into attitudes and experiences — while allowing for discussion and ideation around best case scenarios.
• Understand how consumers are really using a product – and what their unmet needs are.
• Test reactions to content such as messages, ads, or packaging.
• Gain a rich understanding of a target audience’s attitudes and behaviors.
Check out our case studies.
Online, telephone, and in-person surveys can:
• Provide “hard numbers” on awareness, attitudes, or behaviors. See how our online survey helped the American Red Cross drive publicity and enrollments by demonstrating Americans’ lack of swimming skills.
• Inform decisions. Combined with qualitative work, a door-to-door survey uncovered community sentiment so appropriate policy could be proposed.
• Measure impact of a program or campaign. We implemented a long-term consumer tracking study and mapped results to media outreach activities, justifying investment in a media campaign.
Check out our case studies.
Southpaw provided us with incredibly invaluable insights into our patients’ minds that will allow us to much better serve their mental health needs. The team led by Jessica was simply top-notch in their knowledge, ease of working together, and responsiveness. I’ve worked with seemingly countless research firms in my professional career, and I honestly can say that Southpaw stands out as a shining star—we so look forward to working with and learning from this stellar team again.
—Sean Mayberry, CEO & Founder, StrongMinds
Southpaw provided us with invaluable insights into our patients’ minds that will allow us to much better serve their mental health needs. The team led by Jessica was top-notch in their knowledge, ease of working together, and responsiveness. I’ve worked with countless research firms in my professional career, and I honestly can say that Southpaw stands out as a shining star.
—Sean Mayberry, CEO & Founder, StrongMinds
About Southpaw Insights
We’re Southpaw Insights, but our work is ambidextrous. We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
Head Southpaw and founder, Jessica Broome, PhD, leads a team in executing research and providing actionable insights for our clients. Learn more.
About Southpaw Insights
We’re Southpaw Insights, but our work is ambidextrous. We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
Head Southpaw and founder, Jessica Broome, PhD, leads a team in executing research and providing actionable insights for our clients. Learn more.
A few of our most recent posts
In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.
I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm. Like any decision, there are advantages to both sides and we've laid them out in two handy lists.
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.
Another year in the books! Check out this fun infographic to see how we navigated all the twists and turns of 2022.
“The video component reminds clients that we're talking to real people, who are the heart of it all.” –Anya Zadrozny
Check out our blog posts
Last year, General Mills commissioned us to conduct the first ever comprehensive study on food and fitness shaming among consumers, dietitians, and fitness professionals.
In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.
I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm. Like any decision, there are advantages to both sides and we've laid them out in two handy lists.
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.
