Southpaw Insights is a Human Insights firm.
Exploratory Research
We uncover new insights that reveal opportunities for growth, such as new products or concepts.
Testing Creative
We test your ads, messages, and signage with real people—to ensure they resonate.
Evaluation
We check the health of your brand, campaigns, and programs by gathering honest customer or employee feedback.
Thought Leadership
We provide unique and educated perspectives that empower your organization to be forward-thinking leaders on relevant topics.
The Southpaw Method
For each project, we customize our approach to create the right blend of quantitative and qualitative research. From traditional surveys to cutting-edge digital techniques, our tools uncover the attitudes and behaviors that tell a clear story. Then, our discoveries allow us to deliver tangible insights that help you make the most informed decisions.
Our Clients
We empower large and small brands, marketing and creative agencies, and non-profit organizations.
Perspectives
Case Studies
The right insight can be a game-changer. Here are some examples of how our work has helped our clients.
- Retail
- CPG
- Communications, Health
- Non-Profit
Jill Matthews
VP, Marketing
Grupo Bimbo
Kellie Murphy
Managing Director
Scott Circle Communications
Stephen McCauley
President
The Ginger Network
Amy Cohn
Senior Manager, Nutrition and External Affairs, Cereal Operating Unit
General Mills
Michelle Portlock
Director of Impact & Evaluation
The Osborne Association
Monette Knapik
Executive Director, Enterprise Procurement Supplier Diversity
CVS Health
Marie Manning
Director, Marketing Communications
American Red Cross
Mark Bartkiewicz
Director, Consumer Insights
Macy’s
Jissette Lopez
Vice President
Ogilvy & Mather
Joanne DeStefano
Executive Vice President & CFO
Cornell University
Claire Gill
CEO
Bone Health and Osteoporosis Foundation
Kristin Guild
Director, Business Bridge
Minneapolis Saint Paul Regional Economic Development Partnership
Sean Mayberry
CEO & Founder
StrongMinds
Our Certifications
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Case Studies
The right insight can be a game-changer. Here are some examples of how our work has helped our clients.
- Retail
- CPG
- Communications, Health
- Non-Profit