Today’s leaders listen.

“Working with Southpaw Insights was a game-changer for our client. Their team brought exceptional expertise in conducting in-depth customer interviews, focus groups, and consumer surveys that provided critical insights into the target audience’s behaviors and attitudes as well as feelings on the brand itself. The depth of data they uncovered also illuminated consumer feedback on fresh innovation ideas that our client immediately put into practice. Southpaw’s approach, professionalism, and attention to detail were invaluable in driving forward our client’s strategic business goals.”

Southpaw is a fantastic research partner in several ways! I have partnered with Jessica Broome and her team of smart, client-focused researchers for many, many years. They have led research studies for my teams several times on food and shopping, and I have been happy with their work each time. Whether it was our work together on organic food, refrigerated foods, or shopper behavior, the Southpaw team was strategic to ensure research results would meet our business objectives, as well as detail-oriented so that each step along the way went smoothly and was an efficient and effective use of resources. Additionally, the Southpaw team are so easy to work with – very friendly and cater to clients to make research projects actionable and enjoyable.

When my agency needed a research firm to conduct a national poll for our client we turned to Jessica and her top-notch team at Southpaw Insights. Not only is Jessica an expert in various methodologies, but she understands how communicators use research insights for message framing and media outreach and takes this into account throughout the entire process. The Southpaw team were thoughtful, creative and responsive partners from start to finish. They applied an understanding of our issue and landscape to their analysis of the survey findings to help shape a compelling story grounded in the data. Southpaw's final report was written in clear, accessible language and packaged in an attractive, professional format. Southpaw's services are fairly priced and the team consistently delivered the highest quality work even on our aggressive deadline. I also appreciate Jessica's follow through supporting us through the release of the findings with media availability. I've worked with many big, brandname research firms over the years, but my experience with Southpaw’s hands-on, personalized approach was so positive, I can't wait to work with her again on future research projects.

If you are looking for a research firm that will drive your food and agricultural marketing communications strategy to success, look no further than Southpaw Insights. For the past 10 years, head Southpaw Jessica Broome and her team of ambidextrous thinkers have been partnering with my firm – The Ginger Network – and helping to propel our projects, our clients, and our company to great achievements. In short, we could not operate nor realize our accomplishments without the integration of Southpaw Insights’ strategic brilliance.

I recently worked with the team at Southpaw Insights on a groundbreaking study to inform a multi-year communications strategy for General Mills. Southpaw executed this complex, culturally-sensitive study (involving both qualitative and quantitative research with consumer and professional audiences) without a hitch. The team immersed themselves in the subject matter and asked thoughtful questions that captured insights to meet our business objectives. The authentic, collaborative ethos of Southpaw makes them an invaluable strategic partner.

The Southpaw team has a depth of experience working with historically marginalized groups. They design projects to be respectful of the privacy and dignity of participants.

The Southpaw Insights team was amazing to work with; the engagement from beginning to end was top notch! I’d definitely recommend using Southpaw Insights for all of your business research needs.

In my position handling marketing communications for both the American Red Cross and the American Heart Association I’ve had the opportunity to work with Southpaw Insights on several projects: Omnibus research, custom quantitative research, and qualitative online forum groups. I’ve worked with research teams at large agencies as well as with independent consultants, and I keep returning to Jessica because of her service, flexibility, well-written reports and fair pricing. Jessica will take time to brainstorm ideas and thoughtfully respond to questions. She understands the depth of research products available and will work with clients to find solutions that meet their needs. She delivers an excellent project on time and on budget. The best recommendation is whether one returns to do business with the provider, and I’m already planning on some projects for our new fiscal year with Jessica.

Jess is a nimble and highly skilled researcher that truly understands a brand and its key research objectives. I have hired Jess for several projects and what I appreciate most is her ability to be a consultative partner. She ‘gets’ the big picture and is astute at digging deep for actionable insights. I consider Jess an extension of my team.

Southpaw has truly become an extension of our team during each of our projects together. They optimize methodologies, thinking and insights and commit to fully understanding learning objectives and goals. Our clients have been so delighted with the work that Southpaw has helped us deliver. I can’t think of very many partners who’ve made for a better experience through their expertise and partnership.

Southpaw provided very valuable insight and guidance to our team during our research project. They collaborated with us and our other research partners to fully understand project objectives, thus maximizing the research findings and output. Quiana’s expertise and partnership helped to develop results that conveyed the feelings and impressions of our constituents and articulated them in a way that was compassionate and comprehensive.

We were so fortunate to work with the Southpaw Insights team during our organizational brand review — the first in our 37-year history. Jessica and her colleagues provided invaluable guidance on target audiences, crafting appropriate questions for our research, and helping to distill the findings. What could have been an arduous process was instead simple and incredibly interesting. The result was a rebrand that truly captured input from all of our audiences and an overwhelmingly positive response to our new name.

Southpaw’s qualitative research really brought our survey data to life and added incredible depth and richness to our study. I found Martha to be a gifted facilitator with our focus groups — both virtual and in-person. She drew out the nuance and stories, while moving the conversation along and ensuring that everyone was able to participate in the discussion.

Southpaw provided us with incredibly invaluable insights into our patients’ minds that will allow us to much better serve their mental health needs. The team led by Jessica was simply top-notch in their knowledge, ease of working together, and responsiveness. I’ve worked with seemingly countless research firms in my professional career, and I honestly can say that Southpaw stands out as a shining star—we so look forward to working with and learning from this stellar team again.