Today’s leaders listen.

Our complex world makes it hard to meet audiences’ shifting needs and expectations. We help you understand your audience deeply—so you can deliver. 

Southpaw Insights is a Human Insights firm.

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Exploratory Research

We uncover new insights that reveal opportunities for growth, such as new products or concepts.

Testing Creative

We test your ads, messages, and signage with real people—to ensure they resonate.

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Evaluation

We check the health of your brand, campaigns, and programs by gathering honest customer or employee feedback. im adding

Thought Leadership

We provide unique and educated perspectives that empower your organization to be forward-thinking leaders on relevant topics.

The Southpaw Method

For each project, we customize our approach to create the right blend of quantitative and qualitative research. From traditional surveys to cutting-edge digital techniques, our tools uncover the attitudes and behaviors that tell a clear story. Then, our discoveries allow us to deliver tangible insights that help you make the most 
informed decisions.

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Our Clients

We empower large and small brands, marketing and creative agencies, and non-profit organizations.

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Perspectives

After 20 years of working with clients who want to leverage their own contact lists, I’ve uncovered a critical insight….

The 3 Cs framework is a foundational tool that I learned in business school, and was a mnemonic device that I found useful in strategy and marketing classes to evaluate case studies and solve problems. It’s simple, yet it effectively…

This podcast episode, hosted by Melissa Ethers for the Insights Association North Atlantic chapter, focuses on diversity, equity, and inclusion (DEI) within the insights community, particularly addressing gender and gender identity. Guests Jessica Broome and Hannah Kaplan, from Southpaw Insights,…

Case Studies

The right insight can be a game-changer. Here are some examples of how our work has helped our clients.

In the dynamic landscape of retail, where every customer interaction is an opportunity to create lasting impressions, a major department store found itself at a crossroads. With plans to revamp its in-store experience, they embarked on a quest to understand…
In the ever-evolving landscape of the food industry, where trends and perceptions shape consumer behavior, one company found itself at a crossroads. As purveyors of nourishment and delight, they bore witness to a troubling phenomenon—a growing “demonization” of their core…
In a state grappling with the pervasive challenges of addiction, an addiction services provider found itself at a crossroads. Despite their unwavering commitment to tackling substance use, the addiction services provider faced a daunting question: how could it improve its…
Unbeknownst to many, there is a concerted effort to reduce high drowning rates among the American Indian/Alaska Native (AI/AN) population. As advocates of safety and resilience, the American Red Cross found itself trying to understand the barriers hindering access to…

Our Certifications​

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Ready to take the next step in your relationship? (with your audience 😉)

Contact us today to learn how our team can help unlock your growth and innovation.

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