Moving From Addiction to Hope
In a state grappling with the pervasive challenges of addiction, an addiction services provider found itself at a crossroads. Despite their unwavering commitment to tackling substance use, the addiction services provider faced a daunting question: how could it improve its communications and marketing so that they could improve and save more lives in this community?
Exploring Expression Outside of the Mainstream
In the ever-evolving landscape of beauty and personal expression, one major beauty brand found itself at a crossroads, grappling with a profound question: What does beauty truly mean in a world that celebrates diversity and inclusivity? Faced with the challenge of understanding the “Beauty Transformers”—individuals who push the boundaries of conventional beauty norms—the brand embarked on a journey of discovery, seeking to unlock the secrets of the “Futures of Beauty” from these creatively cutting-edge individuals.
Optimizing Campaign Creative in Brand Repositioning
In the bustling landscape of the bakery industry, every brand carries its own unique flavor—a distinct personality that sets it apart in the hearts and minds of consumers. For the American corporate arm of a multinational bakery product manufacturing company, the acquisition of a frozen bagel brand presented an enticing opportunity for revitalization. Once a beacon of vibrancy in the breakfast aisle, this brand had gradually faded from prominence, its once-bold personality dulled by the passage of time. Now, armed with ambition and innovation, the company set out on a quest to reinvigorate the brand and reignite consumer interest.