Thought Leadership Positioning: Food Shaming

In the ever-evolving landscape of the food industry, where trends and perceptions shape consumer behavior, one company found itself at a crossroads. As purveyors of nourishment and delight, they bore witness to a troubling phenomenon—a growing “demonization” of their core category. In a world inundated with fad diets, conflicting nutritional advice, and societal pressures, the company recognized an urgent need to address the pervasive culture of food shaming that cast a shadow over their products.

Exploring Expression Outside of the Mainstream

In the ever-evolving landscape of beauty and personal expression, one major beauty brand found itself at a crossroads, grappling with a profound question: What does beauty truly mean in a world that celebrates diversity and inclusivity? Faced with the challenge of understanding the “Beauty Transformers”—individuals who push the boundaries of conventional beauty norms—the brand embarked on a journey of discovery, seeking to unlock the secrets of the “Futures of Beauty” from these creatively cutting-edge individuals.

Influencing Consumers’ Attitudes Toward Food

In the heart of the bustling grocery aisle, amidst a myriad of choices, one staple faced a concerning decline in consumer favor—the humble canned bean. As a category leader in the realm of pantry essentials, the company watched with growing unease as consumption and interest waned. Faced with the challenge of revitalizing interest in their beloved product, they recognized the need for a strategic intervention—a campaign that would not only educate but inspire consumers to rediscover the numerous benefits of canned beans.

Optimizing Campaign Creative in Brand Repositioning

In the bustling landscape of the bakery industry, every brand carries its own unique flavor—a distinct personality that sets it apart in the hearts and minds of consumers. For the American corporate arm of a multinational bakery product manufacturing company, the acquisition of a frozen bagel brand presented an enticing opportunity for revitalization. Once a beacon of vibrancy in the breakfast aisle, this brand had gradually faded from prominence, its once-bold personality dulled by the passage of time. Now, armed with ambition and innovation, the company set out on a quest to reinvigorate the brand and reignite consumer interest.