More awareness, high support for abortion services in Massachusetts
We were thrilled to see our work with Tides for Reproductive Freedom, a BIPOC-led abortion fund, featured in GBH!
DEI Matters: Ep 4 – Sexual Orientation and Gender Identity in the Workspace
This podcast episode, hosted by Melissa Ethers for the Insights Association North Atlantic chapter, focuses on diversity, equity, and inclusion (DEI) within the insights community, particularly addressing gender and gender identity. Guests Jessica Broome and Hannah Kaplan, from Southpaw Insights, discuss the importance of DEI in organizational practices and research methodologies, sharing their experiences and […]
Jessica Broome On Good Surveys, Great Research, The Peace Corps, and Southpaws
Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world’s top brands. Jessica has a Ph.D. from Michigan. She’s also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms. In this episode, Jessie explains why strategic communicators need to dig […]
Unveiling a New Study: Derailing the Cycle of Food Shame
“Food should be affordable, nutritious, and enjoyable.” Not such a radical idea, right? According to our recent survey, 72% of registered dietitian nutritionists (RDNs) tell their clients this. But only 29% of consumers have heard this phrase. Consumers are much more likely to be familiar with catchy, but arguably unhelpful, phrases like “no pain, no gain […]
Stories & Insights: Meet Jessica Broome
“We’re excited to introduce you to the always interesting and insightful Jessica Broome. We hope you’ll enjoy our conversation with Jessica below.” Canvas Rebel: Meet Jessica Broome
Perspectives on Work Life Balance
The Coronavirus has given many us an opportunity to pause and think about life, our purpose, and even the right work life balance. What’s your perspective and has it changed over time? ShoutOut LA: Meet Jessica Broome | Founder and Head Southpaw, Southpaw Insights
Talking Research with Jessica Broome, PhD (Ep. 38)
On the Questions are Greater than Answers podcast, Dr. Russ invites leaders to share their thoughts and experiences on current culture, engagement, voice and organizational development topics. “Talking Research with Jessica Broome, PhD (Ep. 38)”
[Video] Southpaw Insights Data Featured on Jimmy Fallon
We’re excited to share that Southpaw’s insights just made a debut on The Tonight Show with Jimmy Fallon! Yep, you heard that right—our insights are hitting the big leagues! So, what’s the scoop? Jimmy Fallon himself dropped a hilarious tidbit on the show: apparently, 73% of Americans believe that a barbecue just isn’t complete without […]
[Video] Southpaw Insights featured on NBC4
We’re thrilled that our work was featured on NBC4 news. In a time marked by upheaval and uncertainty, our data offered a beacon of hope, revealing the profound impact of family meals during the pandemic. As restaurants shuttered their doors and we found ourselves spending more time at home, the dining table emerged as a […]