Returned Peace Corps volunteer now trying to save the world through research
Agency experience: Edelman, Ogilvy, MS&L
Education: PhD, Survey Methodology University of Michigan; MS, Applied Social Research, Hunter College
Often found: On a plane
About Southpaw
We are a small but mighty, woman-led team skilled in both quantitative and qualitative research methods that range from traditional to cutting edge.
We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
We use our left brains and our right brains to do research that helps you understand what your target audience thinks, feels and does — so that you can make decisions that thrill them.
We are a small but mighty, woman-led team skilled in both quantitative and qualitative research methods that range from traditional to cutting edge.
We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
We use our left brains and our right brains to do research that helps you understand what your target audience thinks, feels and does — so that you can make decisions that thrill them.
Meet the team
Jessica Broome, PhD
Founder & Head Southpaw
Quiana Cooper-Jarrett
Research Director
Strategizing and diplomatic Brooklynite using research to inform
Experience: Lieberman, Inc.; Global Strategy Group
Education: MS, Applied Social Research, Hunter College; BA, Sociology, Hunter College
Often found: Dancing in the living room with family
Una Hu
Research Manager
Genuinely curious, disarming researcher
Experience: MGA Entertainment; Kantar; J.D. Power
Education: MA, San Diego State University; BA, University of California, Santa Barbara
Often found: Perusing animal rescue accounts on Instagram
Hannah Kaplan
Research Associate
Voracious reader and researcher with a deeply curious mind
Experience: Reproductive and sexual rights and justice, LGBTQ health and wellness
Education: Masters of Public Health: Community Health Education; BS, Public Health (Minor: Women, Gender, and Sexuality Studies), University of Massachusetts Amherst
Often found: Dancing to techno
Raeka DeLong
Project Director
Beach-loving, problem-solving mom of two girls
Agency experience: Edelman Insights
Supplier experience: The Nielsen Company
Education: MA, Developmental Psychology, Columbia University; BS, Psychology, Syracuse University
Often found: Leading a Girl Scout meeting
Julia Strohm
Project Director
Creative asker of thoughtful questions
Experience: Documentary film producer, arts administrator, meditation teacher
Clients include: The World Bank, MetLife, FTC, American Museum of Natural History
Education: BA, English, Yale University
Often found: Reading a book
Kathy Florin
Head Southpaw's Right Hand
Fire dancing, traveling Minnesota mom
Experience: Non-profit arts administrator and event organizer
Education: BA, Professional Studies, Winona State University
Often found: Reading and gardening in her backyard
Sidney Jansons
Research Manager & Data Visualization Specialist
Outdoorsy people person with an eye for design
Experience: Denver Post, Vail Resorts (on-ski interviewer), Mindsight, Insights Lab, TripleScoop.
Education: BS, Business Administration; BFA, Graphic Design, Colorado State University
Often found: Ascending or descending a mountain
Francine Aguilera
Operations Manager
Disney-loving, super organized mom of twins and “office mom” to everyone
Experience: Kantar, Grey
Education: School of Hard Knocks
Often found: At the beach or pool
Ted Calhoun
Quantitative Field Manager
Dad of two daughters living a global life
Experience: FGI Research, JZM Research, The Futures Company
Education: UNC Chapel Hill
Often found: Playing rugby