Returned Peace Corps volunteer now trying to save the world through research
Agency experience: Edelman, Ogilvy, MS&L
Education: PhD, Survey Methodology University of Michigan; MS, Applied Social Research, Hunter College
Often found: On a plane
We are a small but mighty, woman-led team skilled in both quantitative and qualitative research methods that range from traditional to cutting edge.
We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
We use our left brains and our right brains to do research that helps you understand what your target audience thinks, feels and does — so that you can make decisions that thrill them.
We are a small but mighty, woman-led team skilled in both quantitative and qualitative research methods that range from traditional to cutting edge.
We combine creative methodologies and a unique way of looking at the world with smart, sophisticated analytic techniques.
We use our left brains and our right brains to do research that helps you understand what your target audience thinks, feels and does — so that you can make decisions that thrill them.
Meet the team
Jessica Broome, PhD
Founder & Head Southpaw (she/her)
Martha Gordon
VP, Chief of Staff (she/her)
Strategic consultant and qualitative researcher who balances pragmatism with a penchant to explore
Experience: Campbell Soup Company, Arbor Strategy Group, GfK
Education: MBA, Ross School of Business; MA, Southeast Asian Studies, University of Michigan; BA, International Affairs, Lewis & Clark College
Often found: Perusing cookbooks for inspiration
Quiana Cooper-Jarrett
Research Director (she/her)
Strategizing and diplomatic Brooklynite using research to inform
Experience: Lieberman, Inc.; Global Strategy Group
Education: MS, Applied Social Research, Hunter College; BA, Sociology, Hunter College
Often found: Dancing in the living room with family
Hannah Kaplan
Research Associate (they/them)
Voracious reader and researcher with a deeply curious mind
Experience: Reproductive and sexual rights and justice, LGBTQ health and wellness
Education: Masters of Public Health: Community Health Education; BS, Public Health (Minor: Women, Gender, and Sexuality Studies), University of Massachusetts Amherst
Often found: Dancing to techno
Raeka DeLong
Project Director (she/her)
Beach-loving, problem-solving mom of two girls
Agency experience: Edelman Insights
Supplier experience: The Nielsen Company
Education: MA, Developmental Psychology, Columbia University; BS, Psychology, Syracuse University
Often found: Leading a Girl Scout meeting
Susanna Weisskopf
Research Associate (she/her)
Four-legged friend-loving researcher with a passion for helping clients achieve their business goals
Experience: LEWIS Global Communications
Education: BS, Communications—Public Relations (Minor: Communications Sciences & Disorders); Longwood University
Often found: Tanning at the beach or asking someone if I can pet their dog
Kathy Florin
Head Southpaw's Right Hand (she/her)
Fire dancing, traveling Minnesota mom
Experience: Non-profit arts administrator and event organizer
Education: BA, Professional Studies, Winona State University
Often found: Reading and gardening in her backyard
Julia Strohm
Project Director (she/her)
Creative asker of thoughtful questions
Experience: Documentary film producer, arts administrator, meditation teacher
Clients include: The World Bank, MetLife, FTC, American Museum of Natural History
Education: BA, English, Yale University
Often found: Reading a book
Ted Calhoun
Quantitative Field Manager (he/him)
Dad of two daughters living a global life
Experience: FGI Research, JZM Research, The Futures Company
Education: UNC Chapel Hill
Often found: Playing rugby
Jessica Broome, PhD
Founder & Head Southpaw (she/her)
Returned Peace Corps volunteer now trying to save the world through research
Agency experience: Edelman, Ogilvy, MS&L
Education: PhD, Survey Methodology University of Michigan; MS, Applied Social Research, Hunter College
Often found: On a plane
Martha Gordon
Martha GordonVP, Chief of Staff (she/her)
Strategic consultant and qualitative researcher who balances pragmatism with a penchant to explore
Experience: Campbell Soup Company, Arbor Strategy Group, GfK
Education: MBA, Ross School of Business; MA, Southeast Asian Studies, University of Michigan; BA, International Affairs, Lewis & Clark College
Often found: Perusing cookbooks for inspiration
Quiana Cooper-Jarrett
Quiana Cooper-JarrettResearch Director (she/her)
Strategizing and diplomatic Brooklynite using research to inform
Experience: Lieberman, Inc.; Global Strategy Group
Education: MS, Applied Social Research, Hunter College; BA, Sociology, Hunter College
Often found: Dancing in the living room with family
Hannah Kaplan
Hannah KaplanResearch Associate (they/them)
Voracious reader and researcher with a deeply curious mind
Experience: Reproductive and sexual rights and justice, LGBTQ health and wellness
Education: Masters of Public Health: Community Health Education; BS, Public Health (Minor: Women, Gender, and Sexuality Studies), University of Massachusetts Amherst
Often found: Dancing to techno
Susannah Weisskopf
Susannah WeisskopfResearch Associate (she/her)
Four-legged friend loving researcher with a passion for helping clients achieve their business goals
Experience: LEWIS Global Communications
Education: BA, Communications – Public Relations (Minor: Communications Sciences & Disorders), Longwood University
Often found: Tanning at the beach or asking someone if I can pet their dog
Raeka DeLong
Raeka DeLongProject Director (she/her)
Beach-loving, problem-solving mom of two girls
Agency experience: Edelman Insights
Supplier experience: The Nielsen Company
Education: MA, Developmental Psychology, Columbia University; BS, Psychology, Syracuse University
Often found: Leading a Girl Scout meeting
Julia Strohm
Julia StrohmProject Director (she/her)
Creative asker of thoughtful questions
Experience: Documentary film producer, arts administrator, meditation teacher
Clients include: The World Bank, MetLife, FTC, American Museum of Natural History
Education: BA, English, Yale University
Often found: Reading a book
Kathy Florin
Kathy FlorinHead Southpaw’s Right Hand (she/her)
Fire dancing, traveling Minnesota mom
Experience: Non-profit arts administrator and event organizer
Education: BA, Professional Studies, Winona State University
Often found: Reading and gardening in her backyard
Ted Calhoun
Ted CalhounQuantitative Field Manager (he/him)
Dad of two daughters living a global life
Experience: FGI Research, JZM Research, The Futures Company
Education: UNC Chapel Hill
Often found: Playing rugby
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