What Clients Say – Southpaw Insights

Southpaw Insights has had the opportunity to work with some remarkable clients. Here are their experiences, in their words.

“Southpaw’s qualitative research really brought our survey data to life and added incredible depth and richness to our study. I found Martha to be a gifted facilitator with our focus groups — both virtual and in-person. She drew out the nuance and stories, while moving the conversation along and ensuring that everyone was able to participate in the discussion.”

“We were so fortunate to work with the Southpaw Insights team during our organizational brand review — the first in our 37-year history. Jessica and her colleagues provided invaluable guidance on target audiences, crafting appropriate questions for our research, and helping to distill the findings. What could have been an arduous process was instead simple and incredibly interesting. The result was a rebrand that truly captured input from all of our audiences and an overwhelmingly positive response to our new name.”

Southpaw Insights has had the opportunity to work with some remarkable clients. Here are their experiences, in their words.

“Southpaw’s qualitative research really brought our survey data to life and added incredible depth and richness to our study. I found Martha to be a gifted facilitator with our focus groups — both virtual and in-person. She drew out the nuance and stories, while moving the conversation along and ensuring that everyone was able to participate in the discussion.”

“We were so fortunate to work with the Southpaw Insights team during our organizational brand review — the first in our 37-year history. Jessica and her colleagues provided invaluable guidance on target audiences, crafting appropriate questions for our research, and helping to distill the findings. What could have been an arduous process was instead simple and incredibly interesting. The result was a rebrand that truly captured input from all of our audiences and an overwhelmingly positive response to our new name.”

“Southpaw provided very valuable insight and guidance to our team during our research project. They collaborated with us and our other research partners to fully understand project objectives, thus maximizing the research findings and output. Quiana’s expertise and partnership helped to develop results that conveyed the feelings and impressions of our constituents and articulated them in a way that was compassionate and comprehensive.”

“Southpaw provided very valuable insight and guidance to our team during our research project. They collaborated with us and our other research partners to fully understand project objectives, thus maximizing the research findings and output. Quiana’s expertise and partnership helped to develop results that conveyed the feelings and impressions of our constituents and articulated them in a way that was compassionate and comprehensive.”

“Southpaw has truly become an extension of our team during each of our projects together. They optimize methodologies, thinking and insights and commit to fully understanding learning objectives and goals. Our clients have been so delighted with the work that Southpaw has helped us deliver. I can’t think of very many partners who’ve made for a better experience through their expertise and partnership.”

“Southpaw has truly become an extension of our team during each of our projects together. They optimize methodologies, thinking and insights and commit to fully understanding learning objectives and goals. Our clients have been so delighted with the work that Southpaw has helped us deliver. I can’t think of very many partners who’ve made for a better experience through their expertise and partnership.”

“Jessica is a committed and intelligent researcher who understands how to engage respondents in order to capture the details that matter. She knows exactly where research fits in the brand communications process and provides exceptional imperatives that drive future decision-making for our clients. And, she is a delight to work with.”

“Jessica is a committed and intelligent researcher who understands how to engage respondents in order to capture the details that matter. She knows exactly where research fits in the brand communications process and provides exceptional imperatives that drive future decision-making for our clients. And, she is a delight to work with.”

“Jess is a nimble and highly skilled researcher that truly understands a brand and its key research objectives. I have hired Jess for several projects and what I appreciate most is her ability to be a consultative partner. She ‘gets’ the big picture and is astute at digging deep for actionable insights. I consider Jess an extension of my team.”

“Jess is a nimble and highly skilled researcher that truly understands a brand and its key research objectives. I have hired Jess for several projects and what I appreciate most is her ability to be a consultative partner. She ‘gets’ the big picture and is astute at digging deep for actionable insights. I consider Jess an extension of my team.”

“Jessica is a top notch researcher and industry leader – not just with her research methodology, insights and partnership, but also with her delivery and packaging. Her work is among the best I have encountered in terms of telling the story of the research and insights in a manner that is easily understood by a non-researcher. Plus, she’s a true professional and amazing (and fun) to work with. The world of research needs more people like Jessica.”

“Jessica is a top notch researcher and industry leader – not just with her research methodology, insights and partnership, but also with her delivery and packaging. Her work is among the best I have encountered in terms of telling the story of the research and insights in a manner that is easily understood by a non-researcher. Plus, she’s a true professional and amazing (and fun) to work with. The world of research needs more people like Jessica.”

“In my position handling marketing communications for both the American Red Cross and the American Heart Association I’ve had the opportunity to work with Southpaw Insights on several projects: Omnibus research, custom quantitative research, and qualitative online forum groups. I’ve worked with research teams at large agencies as well as with independent consultants, and I keep returning to Jessica because of her service, flexibility, well-written reports and fair pricing. Jessica will take time to brainstorm ideas and thoughtfully respond to questions. She understands the depth of research products available and will work with clients to find solutions that meet their needs. She delivers an excellent project on time and on budget. The best recommendation is whether one returns to do business with the provider, and I’m already planning on some projects for our new fiscal year with Jessica.”

“In my position handling marketing communications for both the American Red Cross and the American Heart Association I’ve had the opportunity to work with Southpaw Insights on several projects: Omnibus research, custom quantitative research, and qualitative online forum groups. I’ve worked with research teams at large agencies as well as with independent consultants, and I keep returning to Jessica because of her service, flexibility, well-written reports and fair pricing. Jessica will take time to brainstorm ideas and thoughtfully respond to questions. She understands the depth of research products available and will work with clients to find solutions that meet their needs. She delivers an excellent project on time and on budget. The best recommendation is whether one returns to do business with the provider, and I’m already planning on some projects for our new fiscal year with Jessica.”

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