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Southpaw Insights
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Home What We Believe

What We Believe

In a world where data can be more about profit than people, Southpaw Insights is built on the conviction that the best opinion research comes from putting relationships first.

Listening is the best way to hear.

Our respondents are more than just rows in a dataset; they are real people with complex lives. It’s a privilege that all kinds of people let us into their lives.

We honor this by showing respect for their time, ideas, and experiences, and they reward us with unique insights.

Smart decisions are based on smart data.

We attract a wide range of strategic, collaborative clients. Our work impacts the direction of brands, products, campaigns, or even whole organizations, and we do not take this responsibility lightly.

We express our gratitude for the trust our clients have placed in us by conducting high-quality, human-centered research that provides “a-ha!” moments and clear, relevant direction.

Great work comes out of a great workplace.

Southpaw is a company where employees are trusted and valued. Our entire team shows up as our authentic selves with clients and respondents, and we encourage them to do the same.

We recognize that exceptional work arises from the shared trust and respect across our team.

Listening is the best way to hear.

Our respondents are more than just rows in a dataset; they are real people with complex lives. It’s a privilege that all kinds of people let us into their lives.

We honor this by showing respect for their time, ideas, and experiences, and they reward us with unique insights.

Smart decisions are based on smart data.

We attract a wide range of strategic, collaborative clients. Our work impacts the direction of brands, products, campaigns, or even whole organizations, and we do not take this responsibility lightly.

We express our gratitude for the trust our clients have placed in us by conducting high-quality, human-centered research that provides “a-ha!” moments and clear, relevant direction.

Great work comes out of a great workplace.

Southpaw is a company where employees are trusted and valued. Our entire team shows up as our authentic selves with clients and respondents, and we encourage them to do the same.

We recognize that exceptional work arises from the shared trust and respect across our team.

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