Deciding on a New Pizza Recipe

Challenge: A frozen pizza company wanted to make sure that their new flavors appealed to kids 10-12 AND their moms.

Approach: We conducted taste testing with mom and tween friend pairs to hear what they like and didn’t like about each flavor.

Result: The client found that only one of their proposed flavors worked with both moms and kids – but the other one was a huge hit with the adults. They moved forward with both products, positioned differently for maximum sales.