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A national retailer wanted to gauge awareness, appeal and user experience of one of their new digital properties, created to provide fashion inspiration.
We used an innovative research platform to conduct smartphone interviews with customers and non-customers and view their screens in real time so we could understand how they find inspiration and how the retailers’ own property stacked up.
The client found that the digital property is not only inspirational, it is easy to use – but that the awareness of it is so low that resources must be used toward educating the consumer about the very existence of it.
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