Moving Beyond E-Commerce

Challenge: A national retailer wanted to gauge awareness, appeal and user experience of one of their new digital properties, created to provide fashion inspiration.

Approach: We used an innovative research platform to conduct smartphone interviews with customers and non-customers and view their screens in real time so we could understand how they find inspiration and how the retailers’ own property stacked up.

Result: The client found that the digital property is not only inspirational, it is easy to use – but that the awareness of it is so low that resources must be used toward educating the consumer about the very existence of it.