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Home Case Study: Health & Wellness

Informing a COVID-19 vaccine campaign

  • Challenge
  • Approach
  • Result

Challenge

A leading global public health organization sought to assess public awareness and understanding of the long-term effects of COVID, as well as receptivity to potential messages and outreach strategies encouraging people to get vaccinated to prevent long COVID. 

Approach

We fielded 17 questions in an omnibus survey among a nationally representative sample of 1,973 American adults (18+ years) from May 21, 2021 to June 10, 2021. 

Result

The national survey helped inform the development of the “Voices of Long COVID” campaign, which launched in November 2021 and was featured in a Washington Post article. 

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