A major department store wanted to hear from shoppers in 4 redesigned pilot stores around the country to learn which new store features elevate in-store shopping experiences before a broader rollout.
Creating the Ideal In-Store Shopping Experience
Southpaw Insights conducted both in-store and virtual 1-on-1 shop-alongs, walking around with customers to hear their real-time reactions to the latest store features.
Based on shoppers’ input, we were able to recommend features to be implemented widely, such as more navigational signage and luminous displays.
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