Challenge: A major department store wanted to perfect the self-checkout feature on their app before a wide release.
Approach: JBR conducted in-store intercepts as well as video recorded in-store 1-on-1 shopalongs, walking around with customers and getting their feedback in real time as they made a purchase using self-checkout.
Result: A multi-media report (video, podcast, and PowerPoint deck) let the client show their app developers the user experience through shoppers’ eyes, so they could make relevant fixes.
Click HERE to listen to our podcast report.
