Rebranding a Well-Known Brand to Reach the Modern Consumer

Challenge: A fashion and retail brand was looking to revamp their brand image to connect with the younger generations of shoppers.

Approach: We conducted a 15-minute online survey with 1,500 American adults. This survey was designed as a randomized sequential monadic test to gain unbiased results about a variety of logo options.

Result: The brand identified a direction to explore further in order to portray desired attributes and characteristics through their brand mark.