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Rebranding a well-known brand to reach the modern consumer
We conducted a 15-minute online survey with 1,500 American adults. This survey was designed as a randomized sequential monadic test to gain unbiased results about a variety of logo options.
The brand identified a direction to explore further in order to portray desired attributes and characteristics through their brand mark.
Rebranding a Well-Known Brand to Reach the Modern Consumer
Challenge: A fashion and retail brand was looking to revamp their brand image to connect with the younger generations of shoppers.
Approach: We conducted a 15-minute online survey with 1,500 American adults. This survey was designed as a randomized sequential monadic test to gain unbiased results about a variety of logo options.
Result: The brand identified a direction to explore further in order to portray desired attributes and characteristics through their brand mark.