logo
Southpaw Insights
  • About Southpaw
    • Our Team
    • Diversity & Inclusion
    • What We Believe
    • What Clients Say
  • Case Studies
  • Our Work
  • Blog
  • LinkedIn
  • Contact Us
.
Home Case Study: Event Marketing
Building personas for targeted communications
  • Challenge
  • Approach
  • Result

Challenge

A professional association was creating an innovative new event and wanted to understand the different segments of their target audience so they could tailor event marketing.

Approach

We conducted an online survey among the association’s membership and used factor analysis to create four distinct personas — each with different event priorities and needs — as well as their varying preferred communication channels.

Result

The association was able to develop specific marketing and communications materials for each audience and target them strategically.

Building Personas for Targeted Communications

Challenge: A professional association was creating a new and innovative event and wanted to understand different segments of their target audience so they could target event marketing.

Approach: We conducted an online survey among the association’s membership and used factor analysis to create four distinct personas, each with different priorities and needs for an event, as well as different preferred communications channels.

Result: The association was able to develop specific marketing and communications materials for each audience and target them strategically.

MORE CASE STUDIES

Case Study: Health Communications
Health & Wellness
Case Study: Health Communications
More
Case Study: Retail
Retail
Case Study: Retail
More
Case Study: Retail
Retail
Case Study: Retail
More
Boy (4yrs) looking out of car window
Retail
Case Study: User Experience
More
Case Study: Health and Wellness
Health & Wellness
Case Study: Health and Wellness
More
Case Study: Health OTC
Health & Wellness
Case Study: Health OTC
More
Case Study: Environmental Issues
Environmental
Case Study: Environmental Issues
More
Case Study: Brand Communications
Branding
Case Study: Brand Communications
More
Case Study: Retail
Retail
Case Study: Retail
More
Case Study: Family Dining and Entertainment
Entertainment
Case Study: Family Dining and Entertainment
More
Case Study: Healthcare Brand Perceptions
Health & Wellness
Case Study: Healthcare Brand Perceptions
More
Case Study: E-Commerce
Retail
Case Study: E-Commerce
More
Case Study: Central Location Test
Food & Beverage
Case Study: Central Location Test
More
Case Study: User Experience
Retail
Case Study: User Experience
More
Case Study: Health & Wellness
Health & Wellness
Case Study: Health & Wellness
More
Case Study: Professional Association
Professional Association
Case Study: Professional Association
More
Case Study: Retail
Retail
Case Study: Retail
More
Case Study: Central Location Test
Food & Beverage
Case Study: Central Location Test
More
Case Study: E-Commerce
Retail
Case Study: E-Commerce
More
Case Study: Central Location Test
Food & Beverage
Case Study: Central Location Test
More
Case Study: User Experience
Retail
Case Study: User Experience
More
Case Study: Media
Media & Advertising
Case Study: Media
More
Assortment of authentic fresh baked New York style bagels with s
CPG
Case Study: CPG
More
Case Study: Specialized Medical Advertising
Media & Advertising
Case Study: Specialized Medical Advertising
More
Closeup of a woman applying a lip balm on her lip
Beauty
Case Study: Inclusivity in Beauty
More
Case Study: Higher Education
Higher Education
Case Study: Higher Education
More
Case Study: Women’s Health
Health & Wellness
Case Study: Women’s Health
More
Asian doctor talking the patient at clinic while using the tablet explaining the patient condition and the treatment result.
Health & Wellness
Case Study: Health & Wellness
More
medicine. multinational people - doctor, nurse and surgeon. a group of faceless doctors. medical advertisement design. background wide promotional banner
Health & Wellness
Case Study: Pharmaceutical
More
Case Study: Automotive/Branding
Automotive
Case Study: Automotive/Branding
More
Case Study: Pet Supplies
Product Development
Case Study: Pet Supplies
More
Happy young two black women lying down in the couch watching tv
Media & Advertising
Case Study: Media
More
Case Study: Health Communications
Health & Wellness
Case Study: Health Communications
More
Case Study: Retail
Retail
Case Study: Retail
More
Case Study: Retail
Retail
Case Study: Retail
More
Boy (4yrs) looking out of car window
Retail
Case Study: User Experience
More
Case Study: Health and Wellness
Health & Wellness
Case Study: Health and Wellness
More
Case Study: Health OTC
Health & Wellness
Case Study: Health OTC
More
Case Study: Environmental Issues
Environmental
Case Study: Environmental Issues
More
Case Study: Brand Communications
Branding
Case Study: Brand Communications
More
Case Study: Retail
Retail
Case Study: Retail
More
Case Study: Family Dining and Entertainment
Entertainment
Case Study: Family Dining and Entertainment
More
Case Study: Healthcare Brand Perceptions
Health & Wellness
Case Study: Healthcare Brand Perceptions
More
Case Study: E-Commerce
Retail
Case Study: E-Commerce
More
Case Study: Central Location Test
Food & Beverage
Case Study: Central Location Test
More
Case Study: User Experience
Retail
Case Study: User Experience
More
Case Study: Health & Wellness
Health & Wellness
Case Study: Health & Wellness
More
Case Study: Professional Association
Professional Association
Case Study: Professional Association
More
Case Study: Retail
Retail
Case Study: Retail
More
Case Study: Central Location Test
Food & Beverage
Case Study: Central Location Test
More
Case Study: E-Commerce
Retail
Case Study: E-Commerce
More
Case Study: Central Location Test
Food & Beverage
Case Study: Central Location Test
More
Case Study: User Experience
Retail
Case Study: User Experience
More
Case Study: Media
Media & Advertising
Case Study: Media
More
Assortment of authentic fresh baked New York style bagels with s
CPG
Case Study: CPG
More
Case Study: Specialized Medical Advertising
Media & Advertising
Case Study: Specialized Medical Advertising
More
Closeup of a woman applying a lip balm on her lip
Beauty
Case Study: Inclusivity in Beauty
More
Case Study: Higher Education
Higher Education
Case Study: Higher Education
More
Case Study: Women’s Health
Health & Wellness
Case Study: Women’s Health
More
Asian doctor talking the patient at clinic while using the tablet explaining the patient condition and the treatment result.
Health & Wellness
Case Study: Health & Wellness
More
medicine. multinational people - doctor, nurse and surgeon. a group of faceless doctors. medical advertisement design. background wide promotional banner
Health & Wellness
Case Study: Pharmaceutical
More
Case Study: Automotive/Branding
Automotive
Case Study: Automotive/Branding
More
Case Study: Pet Supplies
Product Development
Case Study: Pet Supplies
More
Happy young two black women lying down in the couch watching tv
Media & Advertising
Case Study: Media
More

WANT TO HEAR MORE? GET IN TOUCH

logo
All content copyright 2014-2022, Southpaw Insights. Reuse or reprinting of anything on this site is prohibited without written permission. Portrait photography by Kari Otero Photography.
logo