Informing the Repositioning of a CRM Brand
We fielded a 15-minute online tracking survey among 200 hotel revenue managers in the US and EU5, including key brand performance indicators such as unaided awareness, consideration, and usage.
The benchmark research pinpointed the brand’s current position in the market landscape as well as identified key opportunities for business development, target segments for focusing growth efforts, and areas to inoculate against competitors.
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