Brand positioning among stakeholders
Together with global research partners, I conducted 61 one-on-one interviews with thought leaders in the company’s nine “priority” markets, asking them about the state of the industry, the strengths and weaknesses of various companies in this space, and what they needed that a company could provide.
Our recommendations for new messages deviated from the company’s standard communications, but resonated with stakeholders since they were based on input from these groups.
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