I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content.
“There is always a story in the data—you just have to find it.” This simple advice from an old boss got me through last week, when I got a desperate
Here is a sample of topics I’ve done surveys and focus groups on in the past few months: Challenges to immunizing children experienced by health workers in 14 developing countries
When I teach Survey Design Boot Camp, I like to remind students that open ended questions are like a box of chocolates: you never know what you’re going to get. I
I meet a lot of people who tell me their company or organization can’t afford research. I almost always tell them, “Actually, you can’t afford NOT to do research! What kind
When I ventured out to work on my own, I was really excited about working from home. I quickly learned, though, that working alone all the time is not for
After qualitative research, my clients often ask questions like “What were the key take-aways from respondents in this market?” This is what they’re concerned about, and rightfully so; it’s their
I recently did a week-long juice fast at a wellness center. Upon arrival, I was handed a questionnaire asking about my eating habits and how often I suffered from each
Survey design is a linguistically intense undertaking. Every respondent should get the same meaning from your questions—and it should be the meaning you had in mind when you wrote the
I’m still looking for the perfect description of what I do. “Research” conjures images of white coats and Bunsen burners, and “survey” often leads people down the path of topography.
