What’s the Difference Between an Insight and a Finding?

The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding.

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Unveiling a New Study: Derailing the Cycle of Food Shame

Last year, General Mills commissioned us to conduct the first ever comprehensive study on food and fitness shaming among consumers, dietitians, and fitness professionals.

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Bringing Research to Life with Video

“The video component reminds clients that we're talking to real people, who are the heart of it all.” –Anya Zadrozny

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How it Feels to be Seen

Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts.

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Happy Left-Handers Day, 2021!

To celebrate International Left-Handers Day, (which falls annually on August 13) let's play... TWO THRUTHS AND A LIE! Lefty style!

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Policing and Safety in America: One Country, Two Realities

It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. Southpaw Research Director Quiana Cooper-Jarrett reacts to some of our findings—and challenges us with a few more questions of her own.

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Happy Lefthanders Day!

One of the things lefties are known for is being awesome at “divergent thinking,” or looking at different ways to solve a problem.

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Improv comedy and research might seem like strange bedfellows, but more and more I’ve seen the two collide. The main takeaway from my work on telephone survey introductions was that being

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My Latest Challenge: Working in Native Country

Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like

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Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media

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I moved to New Orleans last year, and I’ve just survived my first Mardi Gras! (That’s me on Mardi Gras day.) If you’ve never experienced it, Mardi Gras is a

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Highs and Lows from a Global In-home and Shopalong Study

Last week I gave an overview of one of my favorite projects from last year, a global qualitative study on beverages. I thought you might like to see what a few days

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A friend just pointed me to this article on a Washington Post survey of local issues in my hometown of Washington, D.C.  Seems there’s a little hullaballoo about the framing of the survey results—namely,

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Test the Water Before you Jump: The Importance of Pre-testing

I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content.

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Storytelling with Data

“There is always a story in the data—you just have to find it.” This simple advice from an old boss got me through last week, when I got a desperate

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Here is a sample of topics I’ve done surveys and focus groups on in the past few months: Challenges to immunizing children experienced by health workers in 14 developing countries

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Open Ended Questions: A Cautionary Tale

When I teach Survey Design Boot Camp, I like to remind students that open ended questions are like a box of chocolates: you never know what you’re going to get. I

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I meet a lot of people who tell me their company or organization can’t afford research. I almost always tell them,  “Actually, you can’t afford NOT to do research! What kind

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 When I ventured out to work on my own, I was really excited about working from home. I quickly learned, though, that working alone all the time is not for

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After qualitative research, my clients often ask questions like “What were the key take-aways from respondents in this market?” This is what they’re concerned about, and rightfully so; it’s their

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I recently did a week-long juice fast at a wellness center.  Upon arrival, I was handed a questionnaire asking about my eating habits and how often I suffered from each

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Survey design is a linguistically intense undertaking.  Every respondent should get the same meaning from your questions—and it should be the meaning you had in mind when you wrote the

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What I Do and How I Got Here

I’m still looking for the perfect description of what I do. “Research” conjures images of white coats and Bunsen burners, and “survey” often leads people down the path of topography. 

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