One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.
In the summer of 2020, the energy sweeping the country was like nothing I’d ever seen. For several weeks (with work largely at a standstill), I divided most of my time between marching in the streets and staying glued to CNN.
Here at Southpaw, we are lucky to work with all kinds of talented people and fascinating organizations. Read about our conversation with David Ricciardi, Founder and CEO of Proximo.
It’s been a year since George Floyd was murdered and conversations about racism in policing became louder and more urgent. Southpaw Research Director Quiana Cooper-Jarrett reacts to some of our findings—and challenges us with a few more questions of her own.
For everyone who's ever struggled with left-handed scissors, ended up with an ink-stained hand after writing, or been told that "only lefties are in their right mind!" - today is our day!
There are reasons to be wary of social media. But our knee-jerk reaction to skepticism might be preventing us from engaging in important movements, like Black Lives Matter.
When the Covid-19 pandemic hit the U.S. in March, many people began to experience a new fear, that of becoming infected – or spreading the virus to others.
“I feel angry.” Nearly half (47%) of Black people we spoke to in a nationwide survey fielded in June named anger when..
Our research "Same Storm, Different Boats," presented as part of a WiRe in Color Town Hall series.
Anxious and uncertain: Here's what it's like for 18-24-year-olds as the pandemic rages on.
In our study of 1,377 Americans this month, we took a closer look at 166 people who classified themselves as “essential workers.”
We're all struggling right now, but one group that is especially hard-hit in our current reality is parents.
We looked at how whites and POC are experiencing the pandemic differently.
Who can we trust when information keeps evolving?
As the pandemic continues, Americans face a tension: How can we go back to "normal" while remaining safe?
Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.
If companies show consumers that they care right now, they will earn lasting customer loyalty.
The sand is shifting beneath our feet. We can feel it as the wave rolls in, but what’s going to happen when the wave recedes? That’s what you need to know.
The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.
Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.
Every December, I love to do a year-end assessment of my life and plan for the new year ahead.
Southpaw Insights has had an exciting year of growth, adventure, and research.
To celebrate, I want to share a labor of love that I’ve worked on with three other women-owned businesses over the past year.
The closest I’ve come to 15 minutes of fame was getting a note published in the City Room section of the New York Times on Election Day, 2008.
