After a three-day conversation with 12 strangers about peeing in their pants, I can now safely say I will talk to anyone about anything. Let me back up. Last month,
It’s been a few weeks since my talk at CASRO, and I’ve been too busy with client work (that’s a good thing!) and current events to really focus on delving
Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on
A few weeks ago I wrote about one of my early jobs, interviewing inmates in maximum security prisons. I loved interviewing, but it was only part of what I did at
I’ve written before about my mobile life, where I spend a few months in a place before moving on. I’m lucky to have the technology to be able to service my
Welcome to part 4 of the response process model: mapping. Encode –> Comprehend –> Retrieve –> Map –> Report A respondent could understand your question (and remember the answer), but not be able to place their response in
After qualitative research, my clients often ask questions like “What were the key take-aways from respondents in this market?” This is what they’re concerned about, and rightfully so; it’s their
