I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why.
A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research.
We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.
Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on
So far this year, I’ve worked from half a dozen US cities, as well as Mexico, Thailand, China, and, currently, the Dominican Republic. As a location-independent researcher, I’m delighted by
I’m trying to keep this blog as practical and non-academic as possible, but one thing I learned at school that I still apply in every questionnaire I write was the Response Process
I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content.