It’s that time of year again. My inbox is full of holiday greetings from every research vendor who has me on their mailing list. I know it’s the thought that
Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on
I’m trying to keep this blog as practical and non-academic as possible, but one thing I learned at school that I still apply in every questionnaire I write was the Response Process
I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content.
I recently did a week-long juice fast at a wellness center. Upon arrival, I was handed a questionnaire asking about my eating habits and how often I suffered from each