It’s been a busy few weeks, including a mid-winter trip to America’s heartland! I had never been to Kansas City before, so when I was approached by a food company
Ever since our presentation on the Respondent Experience at CASRO last year, one response has really stayed with me. We asked people what makes a survey experience BAD, and while
Last month I presented at IIeX for the first time along with my friend and colleague Kerry Hecht Labsuirs of Recollective. She gives a great overview of our research on
David Letterman is on his way out, but in his honor, here’s a top 10 list. 1. Getting locked in a strange Indian family’s bathroom after an in-home interview. The respondent
A few weeks ago I wrote about one of my early jobs, interviewing inmates in maximum security prisons. I loved interviewing, but it was only part of what I did at
I moved to New Orleans last year, and I’ve just survived my first Mardi Gras! (That’s me on Mardi Gras day.) If you’ve never experienced it, Mardi Gras is a
I’ve written before about my mobile life, where I spend a few months in a place before moving on. I’m lucky to have the technology to be able to service my
Last week I shared the beginning of my research wish list, mostly focusing on types of clients I’d like to have. I want to continue the list this week with a
After qualitative research, my clients often ask questions like “What were the key take-aways from respondents in this market?” This is what they’re concerned about, and rightfully so; it’s their
