We at Southpaw Insights can help you put the fuzzy front end of innovation into better focus.
For this post, we’re focusing on the ways Southpaw Insights weaves an equity lens approach into each stage of the process to do better research with marginalized groups.
In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.
I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm. Like any decision, there are advantages to both sides and we've laid them out in two handy lists.
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.
I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why.
A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research.
We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.
Southpaw Insights has always been a remote team, and we're happy to share some of our favorite tips for working effectively from home.