For this post, we’re focusing on the ways Southpaw Insights weaves an equity lens approach into each stage of the process to do better research with marginalized groups.
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.
Fun fact: I was a student athlete for most of my younger years, with a lot more emphasis on "athlete" than "student."