The multi-talented Sidney Jansons is a market researcher with a background in design.
Here at Southpaw, we are lucky to work with all kinds of talented people and fascinating organizations. Read about our conversation with David Ricciardi, Founder and CEO of Proximo.
In all the work we do, we apply a holistic “whole person” approach.
Whether you call it The Great Resignation or The Great Reshuffle, the voluntary departure of 47 million people from their jobs last year has been a big deal for employers of all sizes.
We surveyed 2,000 Americans (1,000 Black and 1,000 white) to understand settings in which people feel that they can be their own best, authentic selves.
Fun fact: I was a student athlete for most of my younger years, with a lot more emphasis on "athlete" than "student."
When the pandemic started back in March, at 7:00 sharp every night, my Brooklyn neighbors would cheer and bang pots and pans out their windows, thanking all the healthcare workers who we couldn’t thank in person.
Despite high levels of concern about the virus, few Americans will be running to the clinic for a Covid-19 vaccine once it is available.
A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research.
We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.
There are reasons to be wary of social media. But our knee-jerk reaction to skepticism might be preventing us from engaging in important movements, like Black Lives Matter.
When the Covid-19 pandemic hit the U.S. in March, many people began to experience a new fear, that of becoming infected – or spreading the virus to others.
“I feel angry.” Nearly half (47%) of Black people we spoke to in a nationwide survey fielded in June named anger when..
Our research "Same Storm, Different Boats," presented as part of a WiRe in Color Town Hall series.
In our study of 1,377 Americans this month, we took a closer look at 166 people who classified themselves as “essential workers.”
Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.