The Company We Keep: Bringing Together Big Data and Thick Data

Here at Southpaw, we are lucky to work with all kinds of talented people and fascinating organizations. Read about our conversation with David Ricciardi, Founder and CEO of Proximo.

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Using a “Whole Person” Approach for Better Data and Happier Respondents

In all the work we do, we apply a holistic “whole person” approach.

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How Research Can Help You Weather the Great Resignation

Whether you call it The Great Resignation or The Great Reshuffle, the voluntary departure of 47 million people from their jobs last year has been a big deal for employers of all sizes.

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Top 10 Moments from my Research Career

David Letterman is on his way out, but in his honor, here’s a top 10 list. 1. Getting locked in a strange Indian family’s bathroom after an in-home interview. The respondent

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Southpaw’s 2021 in Review

What a year it's been! Here are a few highlights from the Southpaw Insights team...

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The 7-point difference that speaks volumes about workplace experience

We surveyed 2,000 Americans (1,000 Black and 1,000 white) to understand settings in which people feel that they can be their own best, authentic selves.

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Happy Left-Handers Day, 2021!

To celebrate International Left-Handers Day, (which falls annually on August 13) let's play... TWO THRUTHS AND A LIE! Lefty style!

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Words of Pandemic Wisdom from the Southpaw Moms

It’s been a rough year for parents. (We’ve done the research.) The fabulous Southpaw Moms share some words of wisdom gleaned during the pandemic.

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What I Learned Outside the Classroom — Lessons from the Court, Field and River

Fun fact: I was a student athlete for most of my younger years, with a lot more emphasis on "athlete" than "student."

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Superpowers of the Generalist

I got my PhD in a super-specific line of study, but now I actually prefer being a super-generalist.

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We’re Back On Our Feet. What Do You Need?

The feds just rolled out their second round of PPP funding for small businesses, and filing our application sent me back to a dark place...

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Southpaw’s 2020 in Review

What a year it's been! Here are a few highlights from the Southpaw Insights team...

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Some Thoughts on the Dumpster Fire That is 2020

It’s been almost a year since the words “coronavirus pandemic” entered our daily lexicon.

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Thinking About Health and Healthcare as the Pandemic Rages on

When the pandemic started back in March, at 7:00 sharp every night, my Brooklyn neighbors would cheer and bang pots and pans out their windows, thanking all the healthcare workers who we couldn’t thank in person.

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Convincing Americans to get a Covid-19 Vaccine Will be a Hard Task

Despite high levels of concern about the virus, few Americans will be running to the clinic for a Covid-19 vaccine once it is available.

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Three Weeks Until the Election!

November 3 is right around the corner, and Southpaw Insights is excited to share some results from our latest pre-election study! 

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Summer Round-up

How is it the middle of September already?!? Summer is my favorite season and, as usual, it flew by in a whirlwind of sunshine and blueberries.

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Minding the Gap: A Speaker Series

This summer, Southpaw joined forces with Gazelle Global and Zebra Strategies to conduct research about how Americans are being impacted by the pandemic and racial reckoning sweeping the country. We

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How Acting has Made me a Better Researcher

I’m a market researcher and an actor, and studying theatre makes me a better researcher. Here's why. 

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Happy Lefthanders Day!

For everyone who's ever struggled with left-handed scissors, ended up with an ink-stained hand after writing, or been told that "only lefties are in their right mind!" - today is our day!

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Three Tips for Researching Hard to Reach Audiences

A lot of our work involves recruiting respondents from research panels. Sometimes, though, we need to find people who aren’t on panels and may be suspicious of research. 

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Five Things We Did to Pull off In-Person Research in the Middle of a Pandemic

We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.

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Social Media: Friend, Foe, or a Little Bit of Both?

There are reasons to be wary of social media. But our knee-jerk reaction to skepticism might be preventing us from engaging in important movements, like Black Lives Matter.

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2020: When Living In Fear Became a New Normal – But It Wasn’t “New” For Everyone

When the Covid-19 pandemic hit the U.S. in March, many people began to experience a new fear, that of becoming infected – or spreading the virus to others.

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Angry and Exhausted, but Hopeful: Results from a Nationwide Study

“I feel angry.” Nearly half (47%) of Black people we spoke to in a nationwide survey fielded in June named anger when..

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Measure the Gap: An Excerpt from a Town Hall Series

Our research "Same Storm, Different Boats," presented as part of a WiRe in Color Town Hall series.

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Spotlight on Gen Z

Anxious and uncertain: Here's what it's like for 18-24-year-olds as the pandemic rages on.

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Greater Risk, but Greater Optimism: Essential Workers During COVID-19

In our study of 1,377 Americans this month, we took a closer look at 166 people who classified themselves as “essential workers.”

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Parents and the Pandemic

We're all struggling right now, but one group that is especially hard-hit in our current reality is parents.

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Same Storm, Different Boats

We looked at how whites and POC are experiencing the pandemic differently.

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Trusted Sources of Information during a Pandemic

Who can we trust when information keeps evolving?

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What Consumers Want in Pandemic Times

As the pandemic continues, Americans face a tension: How can we go back to "normal" while remaining safe?

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Financial Concerns May be Outweighing Virus Worries

Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.

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The Southpaw 3Q

If companies show consumers that they care right now, they will earn lasting customer loyalty.

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How Online Communities Flatten Time, Space & Embarrassment

Don’t get me wrong: there’s a lot to love about in-person focus groups. But to go deep, and give participants maximum time and space (from the comfort of their own homes) to be real, honest, and vulnerable? Well, you can’t beat an online community.

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