The Power of Partnerships

Small agencies (and their clients) are embracing partnerships for everything from video production to primary research.

Share
The Power of Listening

One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.

Share
What’s the Difference Between an Insight and a Finding?

The term ‘insight’ is thrown around pretty loosely in the research world. To us, an insight is more than just a fact or a finding.

Share
Unveiling a New Study: Derailing the Cycle of Food Shame

Last year, General Mills commissioned us to conduct the first ever comprehensive study on food and fitness shaming among consumers, dietitians, and fitness professionals.

Share
A Present For You on Our Fourth Birthday

In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.

Share
In the Room or on the Zoom?

I read recently that ⅔ of qualitative research is now online, and that feels about right from my experience. Pre-COVID, Zoom groups were not unheard of, but they certainly weren’t the norm. Like any decision, there are advantages to both sides and we've laid them out in two handy lists.

Share
How Using Research and Insights Can Save Your Bacon

We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.

Share
Bringing Research to Life with Video

“The video component reminds clients that we're talking to real people, who are the heart of it all.” –Anya Zadrozny

Share
How it Feels to be Seen

Everyone likes to be seen for who they are, and a brand that makes it easier to be yourself earns a permanent place in people’s hearts.

Share
Picture This: How We Visualize Data to Tell Stronger Stories

The multi-talented Sidney Jansons is a market researcher with a background in design.

Share
Using a “Whole Person” Approach for Better Data and Happier Respondents

In all the work we do, we apply a holistic “whole person” approach.

Share
How Research Can Help You Weather the Great Resignation

Whether you call it The Great Resignation or The Great Reshuffle, the voluntary departure of 47 million people from their jobs last year has been a big deal for employers of all sizes.

Share
The 7-point difference that speaks volumes about workplace experience

We surveyed 2,000 Americans (1,000 Black and 1,000 white) to understand settings in which people feel that they can be their own best, authentic selves.

Share
Superpowers of the Generalist

I got my PhD in a super-specific line of study, but now I actually prefer being a super-generalist.

Share
Some Thoughts on the Dumpster Fire That is 2020

It’s been almost a year since the words “coronavirus pandemic” entered our daily lexicon.

Share
Thinking About Health and Healthcare as the Pandemic Rages on

When the pandemic started back in March, at 7:00 sharp every night, my Brooklyn neighbors would cheer and bang pots and pans out their windows, thanking all the healthcare workers who we couldn’t thank in person.

Share
Convincing Americans to get a Covid-19 Vaccine Will be a Hard Task

Despite high levels of concern about the virus, few Americans will be running to the clinic for a Covid-19 vaccine once it is available.

Share
Three Weeks Until the Election!

November 3 is right around the corner, and Southpaw Insights is excited to share some results from our latest pre-election study! 

Share
Minding the Gap: A Speaker Series

This summer, Southpaw joined forces with Gazelle Global and Zebra Strategies to conduct research about how Americans are being impacted by the pandemic and racial reckoning sweeping the country. We

Share
How Learning the Ukulele Helped Me Think About Presenting Information

As part of my personal Alzheimer’s prevention program, I’ve added ukulele lessons to my life. In addition to now being able to play both “Sea of Love” and “Hallelujah,” I

Share
America, I Love You, But…

….please be aware of how you present research results in the news. Happy Election Day! In the spirit of our great democracy, I wanted to share a few articles I’ve

Share
Using Visuals to Tell a Powerful Story

When I’m not trying to save the world through research, I’m on the board of a tiny non-profit that my friend started out of her living room in 2011. Little Essentials

Share
How to be a better client: Q&A with my favorite interviewers

This is Connie and Joe. They are amazing in-person interviewers who can get anyone to talk to them, whether it’s someone coming out of a store or a doctor attending a

Share
3 Insights You Can Get from Surveys — but Not from Social Media

“Why should I bother paying for a survey when I can learn so much about my audience from social media?” It’s a fair question, and one I get asked a

Share
A Reminder that Data Denial Doesn’t Work

I recently gained 35 pounds without realizing it. Scratch that. I realized that my clothes didn’t fit and I felt like I was dressed up in someone else’s body. But

Share
My Latest Challenge: Working in Native Country

Anyone who has spent ten minutes with me in the past few months knows that I’ve been consumed by my latest client: a Native American tribe in North Carolina. Like

Share
Decaf Coffee and Yes/No Questions

I only drink decaf coffee. I know, this is terrible and tragic and I’m obviously not living life to the fullest. But bear with me. When I order decaf, in

Share
Research Wisdom from Maya Angelou

Like many people, I was saddened by the passing of author Maya Angelou last week. After her death, I learned that she had once been a market research interviewer. In A

Share

Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media

Share

I’ve said it before and I’ll say it again: everybody needs research. I love the diversity of companies and topics I get to work on. Lately I’ve done research for professional associations

Share
Some Tips For Doing Event Surveys

I’m on my way back from Portland, where I spent two days at a fantastic conference of independent workers: freelancers, entrepreneurs, and other intrepid souls like myself. Like most conferences, there were

Share

I love this scene from Annie Hall, where Annie and Alvin are telling their respective therapists how often they have sex. Alvin: Hardly ever. Maybe three times a week. Annie: Constantly. I’d say three

Share
Test the Water Before you Jump: The Importance of Pre-testing

I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content.

Share
Storytelling with Data

“There is always a story in the data—you just have to find it.” This simple advice from an old boss got me through last week, when I got a desperate

Share
Open Ended Questions: A Cautionary Tale

When I teach Survey Design Boot Camp, I like to remind students that open ended questions are like a box of chocolates: you never know what you’re going to get. I

Share