Test the Water Before you Jump: The Importance of Pre-testing

I’m always surprised (and frankly, a little alarmed) when clients don’t want to pre-test a questionnaire. This strikes me as a little bit like launching an ad campaign without testing the content.

Share
Storytelling with Data

“There is always a story in the data—you just have to find it.” This simple advice from an old boss got me through last week, when I got a desperate

Share
Open Ended Questions: A Cautionary Tale

When I teach Survey Design Boot Camp, I like to remind students that open ended questions are like a box of chocolates: you never know what you’re going to get. I

Share

I meet a lot of people who tell me their company or organization can’t afford research. I almost always tell them,  “Actually, you can’t afford NOT to do research! What kind

Share
What I Do and How I Got Here

I’m still looking for the perfect description of what I do. “Research” conjures images of white coats and Bunsen burners, and “survey” often leads people down the path of topography. 

Share