One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.
We just finished fieldwork on a user experience project that would have been challenging in normal times, but was made doubly so since we’re in the middle of a global pandemic.
Who can we trust when information keeps evolving?
As the pandemic continues, Americans face a tension: How can we go back to "normal" while remaining safe?
Our latest study on how the COVID-19 pandemic is impacting Americans found that while 38% are concerned about contracting the virus, 42% report that the pandemic has impacted their finances.
If companies show consumers that they care right now, they will earn lasting customer loyalty.
The past month has been challenging for all of us as we adjust to a new normal. We did a national survey and a qualitative deep dive to see what people are thinking, feeling, and doing these days.
Today marks the one-year anniversary of my solo act as Jessica Broome Research coming to an end, and the assembling of the amazing team that has become Southpaw Insights.
Every December, I love to do a year-end assessment of my life and plan for the new year ahead.
Southpaw Insights has had an exciting year of growth, adventure, and research.
To celebrate, I want to share a labor of love that I’ve worked on with three other women-owned businesses over the past year.
Last week I went to moderator training at RIVA. It’s one of the best known training centers for qualitative researchers, and I’d been wanting to go for several years (and