Small agencies (and their clients) are embracing partnerships for everything from video production to primary research.
One of our core human needs is to feel seen and recognized. If you are a brand or an organization who wants to show people that you recognize them, you have to listen to them.
In honor of our 4th birthday, I want to share a curated assortment of some of our best blog posts.
We’ve all heard horror stories about companies investing resources in something that turns out to be a flop or just a waste because it wasn’t what people wanted, needed, or understood. At Southpaw, we help save our clients from debacles like that.
Another year in the books! Check out this fun infographic to see how we navigated all the twists and turns of 2022.
Summer is my favorite season, and I’m always happy when Memorial Day kicks it off. To start my summer off even better, this year my Red Cross client got some great media
I moved to New Orleans last year, and I’ve just survived my first Mardi Gras! (That’s me on Mardi Gras day.) If you’ve never experienced it, Mardi Gras is a
One of my very first jobs was interviewing incarcerated people in maximum-security prisons in New York State. It was part of an evaluation of a parenting class for incarcerated men,
Last week I gave an overview of one of my favorite projects from last year, a global qualitative study on beverages. I thought you might like to see what a few days
One of my favorite projects in 2013 was a global study on beverages. The client wanted to know about the kinds of beverages people were making at home, as well as what
I’ve written before about my mobile life, where I spend a few months in a place before moving on. I’m lucky to have the technology to be able to service my
